Considering a video for an upcoming industry event? Clients often engage us to create corporate videos – sometimes called “screensavers” – to get attendees’ attention at a tradeshow, conference or convention. The tradeshow video is the perfect opportunity to show your brand in a new light that goes beyond the dry corporate presentation. In this […]
5 Best Practices for Your Next Tradeshow / Conference Video Read More »
Employer branding, and the work culture that supports it, make a real difference to employees and to your bottom line. Are you having difficulties recruiting in a competitive market? Seeing more employee turnover in critical roles – or across the board? Experiencing employee engagement challenges? All of the above? A company’s employment branding is critical
Employer Branding Playbook Read More »
Dark patterns are features of online interface design, crafted to intentionally force or manipulate users into doing things they would not otherwise do under normal circumstances. These tactics, drawn from extensive behavioral psychology research, benefit the website’s business and are unethical to use. Soon, they may also be illegal: legislation has recently been introduced to
Ethical UX and Dark Patterns Read More »
If you’re looking for a new digital agency, chances are that you’re either unhappy with your current agency, or looking to supplement an unmet need on your team, and you want to explore options. Either way, it’s an important decision. Understandably, you want to make the right choice. Otherwise, it’s like hiring someone who isn’t
Questions to Ask Before Choosing a Digital Agency Read More »
You know how important it is to give your customers a positive user experience (UX) with your website. Now what about your employees? If you work for a large organization, you’re probably using SharePoint as your intranet / employee portal platform. But no matter which platform you’re using, in today’s increasingly digital workplaces, your intranet
Increase Employee Engagement with Intranet UX Design Read More »
If your business is global, or operating in different regions of the US, you probably have access to large volumes of “geocoded” location data. This is any data that includes specific region, country, address, city, state or latitude / longitude coordinates. Creating digital maps out of your location data can bring robust trends and insights
Are You Mapping Your Location Data? Read More »
How do you know if your video campaigns are effective? Video Key Performance Indicators (KPIs) are metrics to help you refine your strategy and content – if you have a solid measurement plan in place. You can use video metrics to test how well your video performs, giving you insight into the best video content
Refine Your Strategy with Video KPIs Read More »
Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers
Why Your Company Needs a Corporate Video Read More »
If pictures are worth a thousand words, how much more can your emails say with pictures that move? From animated GIFs and cinemagraphs, to embedded videos and CSS animations, today’s digital marketers have rich possibilities at their fingertips. When stacked against static emails, animated emails are better at catching attention and can more quickly explain
Use Animated Emails to MOVE People Read More »
Digital marketers sometimes think that a “conversion” simply entails completing and submitting a form online, but it’s actually much more. The 4 C’s of the customer journey can help you deliver a positive customer experience, complete the sales cycle – and increase the chances of true advocacy from your leads, prospects and even existing customers.
Learn the 4 C’s to improve the customer journey Read More »
