Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers that your company is run by authentic, committed people. This short article, Part 2 of our new series on video marketing, offers some food for thought.
The benefits
- Increased engagement: Consumers are more likely to press play on a video rather than to read through text on the same topic. Video content is easy to take in, and because the brain processes images faster than text, your message will be more memorable in video form.
- Social sharing: No less than 5 billion videos are watched on YouTube every single day! People love sharing a creative, engaging videos that entertain, educate or tell a cool story.
- Better branding: Bringing your products and people to life help an audience form an emotional connection (which means they’ll be more likely to engage and share). It’s all about personality and the human touch.
- Uptick in SEO and ROI: Videos are awesome at driving traffic and increase the chances that you’ll rank higher on Google. In fact, an optimized video is 52 times more likely to appear on the first page of search results.
Check out Part 1 of our series, Video (High) Resolutions for 2019.
Corporate video best practices
CONTENT: As with any marketing content, make sure that your video is engaging, conveys an important message and adds value for the viewer.
QUALITY: Remember that people will form an immediate impression based on the quality of your images, video, music and on-screen copy. Your video must be high-quality.
CALL-TO-ACTION: Who’s watching this video, and what do you want them to do next? Make sure your video ends on a high note with a key takeaway, followed by a strong CTA.
SEO: Make sure your video includes a relevant, descriptive title and the right keywords. For bonus points, add a transcript.
REPURPOSING: Once you’ve made the investment, max that video content by slicing it into short clips to use on social networks, in emails, at tradeshows – endless possibilities!
Ready to tell your story with a corporate video? The Signal team can help your customers see the people behind the product.
