Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers that your company is run by authentic, committed people. This short article, Part 2 of our new series on video marketing, offers some food for thought.
Check out Part 1 of our series, Video (High) Resolutions for 2019.
CONTENT: As with any marketing content, make sure that your video is engaging, conveys an important message and adds value for the viewer.
QUALITY: Remember that people will form an immediate impression based on the quality of your images, video, music and on-screen copy. Your video must be high-quality.
CALL-TO-ACTION: Who’s watching this video, and what do you want them to do next? Make sure your video ends on a high note with a key takeaway, followed by a strong CTA.
SEO: Make sure your video includes a relevant, descriptive title and the right keywords. For bonus points, add a transcript.
REPURPOSING: Once you’ve made the investment, max that video content by slicing it into short clips to use on social networks, in emails, at tradeshows – endless possibilities!
Ready to tell your story with a corporate video? The Signal team can help your customers see the people behind the product.