The best brand stories depend on a genuine human connection and exceptional experience – and there’s no better way to create that bond than video. Live and motion content will continue to dominate marketing in 2019, giving you a sweet opportunity to build real relationships with your audience. In this, Part 1 of a new 3-part series on video marketing, the Signal team gives you three new year’s video resolutions to add to your marketing strategy for the coming year!
1. Cultivate micro-moments
Everyone’s short on time – and attention – these days. When someone’s digitally searching for recommendations, you have a chance to connect through storytelling in micro-moments. Short, useful videos allow great micro-moments to take place, where consumers experience your brand in a human way. Think warm and engaging Facebook or Instagram Stories, like T-Mobile CEO John Legere’s Slow Cooker Sunday series.
2. Explore live video
Companies are increasingly taking advantage of live streaming platforms to give people a look inside the brand – or inside the mind of thought leaders. Live video is authentic, offering an opportunity for behind-the-scenes tours of your office, chats with employees, or real-time Q&A sessions. Prospective customers love to look under the hood and a live stream delivers tons of transparency.
3. Impress them with cinemagraphs
While you may not have heard of the cinemagraph, you’ve probably seen one. These gifs are subtle and eye-catching animations, with only a single animated element of the image or background – a moving picture with a cinematic effect. These understated videos instantly command your audience’s attention and inject your content with flair.
Tips for success
- Include micro-moments or live streaming in your content strategy. What would your audience consider helpful, interesting or fun? Break out the whiteboard and brainstorm.
- Maximize your spend by recycling sound bites, gifs or cinemagraphs of your videos across all your channels.