How do you know if your video campaigns are effective? Video Key Performance Indicators (KPIs) are metrics to help you refine your strategy and content – if you have a solid measurement plan in place. You can use video metrics to test how well your video performs, giving you insight into the best video content […]
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Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers
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If pictures are worth a thousand words, how much more can your emails say with pictures that move? From animated GIFs and cinemagraphs, to embedded videos and CSS animations, today’s digital marketers have rich possibilities at their fingertips. When stacked against static emails, animated emails are better at catching attention and can more quickly explain
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Digital marketers sometimes think that a “conversion” simply entails completing and submitting a form online, but it’s actually much more. The 4 C’s of the customer journey can help you deliver a positive customer experience, complete the sales cycle – and increase the chances of true advocacy from your leads, prospects and even existing customers.
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Traditional animation for the web – including animated slides and headlines or parallax features – focuses on adding visual interest and flare, not on enhancing the user experience. Adding “zing” has its place but as users have become more savvy and digital devices more sophisticated, users have become hungry for a better overall experience. Taking
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A/B testing isn’t making marketers very happy. Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B testing is easy with the right tools, getting the answers you need takes time, practice and expertise. In fact, most A/B tests are never published because they
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Imagine someone cruising along and enjoying the journey, when a DEAD END sign suddenly appears. It can feel like a frustrating slap in the face! The same thing happens online with website dead ends that jolt users right out of the experience. The “endgame stage” of the user journey is an opportunity to create engagement,
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Website case study The world’s largest independent distributor of Toyotas called upon Signal to audit and optimize their finance website to provide customers with an improved user experience for managing their vehicle leases and loans. Their goals were to improve navigation and usability issues, and to personalize content based on where customers are in the
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The structural design of your website – AKA informational architecture – is critical to UX optimization. Visitors who can’t find what they need while navigating will become frustrated – or even worse, abandon your site altogether! Card sorting is an easy UX research method that helps you design a user-centered site that increases usability and
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You’ve invested time and money in website UX optimization, conducting a site audit and creating a new information architecture and UI. Don’t forget the final and most critical step in the user-centered design process: user testing to ensure the best possible customer experience. Digital tools make it easy User testing doesn’t have to be as
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