Look at your current content and navigation – including things like your information architecture, site map and user interface. Your goal is to root out spots where users are left hanging. If users have made a purchase, filled out a contact form, registered for an event or read a blog post, what happens after they complete the action? Ask yourself what you want users to do – and then funnel them to the next step with a cool link or clear call to action. Seems pretty simple, but these things are often overlooked during design.
Ease the frustration of a missing webpage or lack of search results with a smart 404 page. It’s a great place to play with design and copy – or even to incorporate gamification or interactivity. The Signal 404 page gives people multiple ways out, making the 404 but a minor delay. Here are some other inspiring examples:
The thank you or “success” page is often a missed opportunity to set expectations – what’s happening now, after they’ve purchased your product or filled out your form? Keep people moving by including:
Read our new white paper, User-Centered Design Playbook, to find expert tips on improving the UX / CX of your website.