Author name: signal2023

Building a Video Marketing Strategy

/wp-content/uploads/2024/09/video-marketing-strategy_hero.mp4Video is one of the most effective ways to educate and engage your customers across all digital channels. It’s become a primary tool for advertising and marketing communications and is an indispensable asset for businesses looking to position themselves as an industry leader. Proactively planning and implementing a well-defined video marketing strategy allows you to […]

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Meta Is Replacing Dynamic Creative With Flexible Ad Format

  More Dynamic Than Ever: Meta’s New Flexible Ads As a digital agency, we’ve seen the evolution of dynamic creative ads from Google in 2011 to Meta’s adoption in 2015. These ads revolutionized online advertising by allowing a set of variables in imagery and copy to automatically change based on user behavior, offering a substantial

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Digital Marketing Trends: Mid-Year Check-In

In the ever-evolving digital marketing landscape, staying informed about platform changes is crucial to ensure your strategy remains effective and competitive. Continuously adapting to new trends and advancements can help you better connect with your target audience and develop your short and long-term digital strategies. User-Generated Content (UGC): A digital staple Whether it be incorporating

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Signal Case Study: Menemsha Paid Digital Marketing Program

Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing

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Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company

Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing

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