Author name: signal2023

Digital Marketing Trends: Mid-Year Check-In

In the ever-evolving digital marketing landscape, staying informed about platform changes is crucial to ensure your strategy remains effective and competitive. Continuously adapting to new trends and advancements can help you better connect with your target audience and develop your short and long-term digital strategies. User-Generated Content (UGC): A digital staple Whether it be incorporating […]

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Signal Case Study: Menemsha Paid Digital Marketing Program

Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing

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Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company

Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing

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Improve Your Customer Experience with a Customer Journey Map

  A customer journey map (CJM) is an essential tool for improving your team’s understanding of the customer and enhancing the customer experience. Creating a comprehensive, customer-centric view helps everyone understand the customer’s needs, pain points and expectations at each stage of the customer journey. With this understanding, businesses can identify areas for improvement and

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Navigating the Decline of Referral Traffic from Social Media

If your site has seen a decrease in referral traffic from social media in last few quarters, you’re not alone. As the digital and social landscapes continually evolve, a significant change has reared its head this year: declining referral traffic from major social media platforms like Facebook and X (formerly Twitter). Meanwhile, LinkedIn remains consistent

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