A recent article on the popular Occam’s Razor marketing blog caused a stir by suggesting that marketers stop all organic social media marketing activity. We compiled the key points – and a suggestion for how you can get the biggest bang for your buck with social media. The dream of organic reach When they first […]
Is organic social media costing you customers? Read More »
Reduce your legal risk & increase your reach The World Health Organization estimates that more than a billion people in the world today live with a disability.1 And those people want and need to use the internet in their daily lives. Web accessibility makes the entire web more useful to everyone. It’s become even more
Website Accessibility 101 Read More »
Today’s job seekers aren’t focused on newspaper classified ads anymore. Naturally they’re looking at online job listings and corporate website careers pages, as well as searching for possible opportunities through social media. Recruitment and employment branding campaigns are now allocating resources toward social media outreach. We’ve compiled the latest best practices to help you get
5 Best Practices for Social Outreach to Candidates Read More »
Positive customer experiences drive greater engagement According to leading experts, customer experience (or CX) is the “next competitive battleground,” one that will stand as a critical measure of business success in a world of increased consumer power.1 But what exactly does CX mean? Customer experience is the sum total of what your customer wants, does,
Unleashing the Power of CX Read More »
Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak dataviz.” The fact is that our brain’s visual wiring means that infographics are the most effective way to communicate data. And we’re still in the early
A Fresh Take on Data Visualization Read More »
People come to tradeshows and conferences to network and to learn. They also come for a more tangible, personal connection to a brand – something you just can’t get online. Forbes magazine notes that the allure of tradeshows persists because “people, relationships and first-hand impressions matter.” Help your brand story shine in a bold new
6 Tips for an Unforgettable Tradeshow Booth Read More »
Video is critical to any marketing campaign and it’s just getting more prevalent. 74% of all internet traffic is predicted to be video in 2017 – and studies show that merely using the word “video” in your email subject line can increase open rates by 19% and click-through rates by 65%. We know you’re already
Extend your reach with live platforms Read More »
The Oxford Dictionary named “post-truth” the international word of 2016, leading The Washington Post to declare truth dead and facts passé. We contend that the truth is very much alive and that it is vital to successful messaging in this data-driven world. As a marketing professional, you can’t just SAY your company is the best
Proof Points – Walking the Talk Read More »
The Triangle Heart Ball brings together our community’s most prominent physicians, executives, philanthropists and leaders every February for an inspirational celebration of life. This elegant, black-tie affair includes dinner, dancing, live entertainment and both silent and live auctions. It is a premier social event to celebrate and support the American Heart Association’s mission to build
Triangle Heart Ball: Celebration of Life Read More »
User testing is part of any sound UX (or user experience) strategy, designed to increase the quality of a person’s interaction with your website, system, product or service. Getting a fresh perspective through user testing helps you identify issues as early as possible – ultimately helping you increase your ROI. As UX experts like to say, test
User Testing in 5 Steps Read More »
