A Fresh Take on Data Visualization

New take on data visualization


Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak dataviz.” The fact is that our brain’s visual wiring means that infographics are the most effective way to communicate data. And we’re still in the early stages of transitioning to a future where data-driven storytelling, fueled by the prevalence of Big Data across all industries, will be the norm. Stay ahead of the curve with these current data visualization trends.


Don’t forget the story.

 

data points infographics
It’s not enough to simply choose the right data set. Your infographic must tell a clear and captivating story, with key data points as the main characters. Think about the success of the graphics organizations at publications like FiveThirtyEight, the New York Times and USA Today – all master storytellers who use data to take readers on a journey.


Think “social first.”

 

social media bite sized infographics
Social sharing should be top of mind when you build narratives around your data. Create snackable infographics, to be consumed in social feeds where they can hook viewers on LinkedIn, Facebook, Twitter and Instagram, like these lively examples from Ronald McDonald House of Chapel Hill.


Keep it moving.

 

animated infographic
With the evolution of technology, data visualization is moving more toward animation and interactivity. How can you engage your audience in your data narrative with movement? This awesome data visualization shows how powerful an addition animation can be.


Make it easy to be green.

 

pantone greenery
Incorporate Pantone’s Color of the Year for 2017 into your infographics. Greenery 15-0343 is the color they say predicts visual and design trends for the year to come. It’s about new beginnings, freshness and a renewed focus on our environment. Other popular colors predicted for 2017: khaki, olive green, red brick, maroon and charcoal gray.

Jim Ellis - Vice President, Account Director

By: Jim Ellis

Vice President, Account Director

Jim manages the business development team and offers seasoned expertise in account management, digital marketing and brand strategy. As a songwriter and musician with a business degree, he believes this “dual personality” gives him the understanding needed to be an effective liaison between business owners and Signal’s talented creative team.

919-348-4025 LinkedIn

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