No one liked a pop quiz at school, but asking relevant questions in an interactive format can effectively grab attention.
Gets people engaged in a hands-on way, so they form a positive impression of you.
Make sure your videos tell an important story. No one wants to watch an overstuffed video that drones on and on.
Tells your story in a moment of time – more engaging than longer videos.
Make sure that visitors spend time with the wall – but have the wall connect them to the human participants as well.
People get to live your message. That way, they will be inspired to share about you.
It needs to feel open and spacious. Let people interact with you in an uncommitted way.
Psychology says that people like to have an out. Make them feel chill in your space.
Not only does your booth have to be cool: you have to alert people to your booth and get them to stop by.
Become embedded in their daily phone activity and they will come to you… to claim a prize or just say hello.
Think “Times Square” big. Coca-Cola, anyone?
When your copy and design are clean and simple, people are drawn to you.
A great tradeshow booth can mean the difference between visitors who engage with your messaging – and those who just smile as they walk by.