Marketers are great at gathering data on customers: it’s an integral part of the job. But as Smashing Magazine says, “Data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.” When you’re looking for a […]
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You’ve probably heard of “agile” software development, but the term is increasingly being used to describe marketing communications. The essence of agile is simple: get your work into the hands of the end customer as early and often as possible. This could apply to a website, brochure or almost any form of communication. At Signal,
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Mobile Sales Enablement 101: Adopting mobile tools to improve sales performance and redefine the selling experience Printed fact sheets and brochures are no longer the mainstays of sales presentations. Today, mobile sales enablement tools are creating new and better ways for salespeople to engage and sell to their customers, while increasing efficiencies, reducing costs and
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Your company’s website only has a few moments to make a great first impression before visitors decide to move on. This is why it’s critical to focus on user experience, or UX, which measures the quality of a person’s interaction with a system, product or service.
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Have you rented your spare bedroom to travelers through Airbnb? Shared rides with strangers through Lyft? Hosted a dog while its owners are on vacation through DogVacay? Then you’re participating in the rapidly expanding sharing economy. Wired magazine notes that this is where “businesses provide marketplaces for individuals to rent out their stuff or labor”
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Good UX can be a quick and cost-effective way to improve your bottom line. In a recent post, we offered an overview of UX. In this post, we’ll help you start taking steps to improving UX. The first step to a better user experience is a better understanding of who your users are – and
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Most visitors will decide within seconds whether to stay on a page. In fact, some of you may have already decided to leave this page. It just goes to show that brands need to work harder than ever to meet users’ needs and provide a great experience. A positive user experience (UX) is critical to
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It seems like everybody’s talking about User Experience. You’ve probably heard about some sophisticated software package you should be buying right now to monitor or improve UX. Or maybe you’ve seen “UX” getting tacked onto job titles: UX Designer, Mobile UX Analyst, UX Strategist, UX Manager. What does it all mean? And what should you
There are certainly times when broad communications are appropriate. When you’re offering a “FREE LARGE PIZZA WITH ANY PURCHASE!” you know that it’s going to appeal to a large audience. Most of the time, however, your message isn’t as simple – so you need to target your communications. Most marketers spend a fair amount of
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Your content has a tough job. It has to build trust and rapport with your audiences, so they come to you when they need your product or service. It has to address their goals and what’s important to them. It has to solve their problems. It has to outline the benefits of your brand or
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