User testing is part of any sound UX (or user experience) strategy, designed to increase the quality of a person’s interaction with your website, system, product or service. Getting a fresh perspective through user testing helps you identify issues as early as possible – ultimately helping you increase your ROI. As UX experts like to say, test […]
User Testing in 5 Steps Read More »
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in employment, transportation, public accommodation, communications and governmental activities. What you may not know is that the ADA and other standards require that governmental websites be accessible to those with disabilities. Below, we answer the most pressing questions. What are the requirements? The
ADA-Compliant Websites: What You Need to Know Read More »
Many inbound marketers use gated content to generate leads. The idea, of course, is that you offer to give something (a tasty piece of content) and get something in return (valuable information to help you qualify and reach out to leads). Recently, the Signal team enjoyed a vigorous discussion on the old but important question:
Gated Content Unleashed Read More »
The value of communications across the employee lifecycle The competition for talent is intense – especially in thriving industries such as life sciences and biopharma – yet there are many smart and skilled people available for those who know how to attract them. Once these awesome people are onboard, you need to retain them to
Improving Employee Recruitment and Retention Read More »
Grab a life jacket! Your customers are swimming in data and information. Every minute, email users send more than 200 million messages while Facebook users share nearly 2.5 million pieces of content – and that’s just two channels. You can help your message break through by appealing to our natural “visual wiring” with interactive storytelling.
Captivate Audiences with Interactive Storytelling Read More »
Maintaining and growing your mailing list is an essential part of your business – at least it should be. Unfortunately, email lists frequently fall into an auto-pilot mode. Here are some proactive ways to keep the efforts moving in the right direction. 1. Use pop-up newsletter prompts. Despite what your gut and common sense may tell
8 Ways to Increase Mailing List Opt-Ins Read More »
“Art is never finished, only abandoned.” – Leonardo da Vinci At Signal, we’ve always focused on a highly collaborative, iterative design approach – from apps and websites to marketing communications. So when Fast Company asked thought leaders for their predictions on the future of web design, we were pleased to see that “The design
5 Future Web Design Trends to Incorporate Now Read More »
Your Blueprint for Marketing Success If you have spent some time in Google Analytics, Piwik or Adobe Analytics, you’ll find the power of website analytics can be jaw-dropping. You will quickly realize how your company uses analytics to report on and inform your strategies and marketing efforts can be arrived at from an infinite number
Creating a Measurement Plan Read More »
A recent report from Deloitte highlights that Millennials (age 14-25) spend more time watching online video content than watching live television. Video is just getting hotter – and not only for the Millennial crowd. Nearly half of Americans subscribe to a streaming video service and binge watching has become routine across generations. If video is
2 Marketing Video Approaches to Try Now Read More »
If you follow our blog posts, you know that agile development is all about keeping the needs of the customer at the forefront. And about getting work into the hands of the end customer as early and often as possible for feedback. Signal takes an agile approach to our development process and we find that
5 Tips for Getting Effective Customer Feedback Read More »
