Mobile Sales Enablement 101: Adopting mobile tools to improve sales performance and redefine the selling experience Printed fact sheets and brochures are no longer the mainstays of sales presentations. Today, mobile sales enablement tools are creating new and better ways for salespeople to engage and sell to their customers, while increasing efficiencies, reducing costs and […]
Mobile Sales Enablement 101 Read More »
Your company’s website only has a few moments to make a great first impression before visitors decide to move on. This is why it’s critical to focus on user experience, or UX, which measures the quality of a person’s interaction with a system, product or service.
4 Ways to Improve Website UX Read More »
Have you rented your spare bedroom to travelers through Airbnb? Shared rides with strangers through Lyft? Hosted a dog while its owners are on vacation through DogVacay? Then you’re participating in the rapidly expanding sharing economy. Wired magazine notes that this is where “businesses provide marketplaces for individuals to rent out their stuff or labor”
Learning from the Sharing Economy Read More »
Good UX can be a quick and cost-effective way to improve your bottom line. In a recent post, we offered an overview of UX. In this post, we’ll help you start taking steps to improving UX. The first step to a better user experience is a better understanding of who your users are – and
Personas: A Key to Better UX Read More »
Most visitors will decide within seconds whether to stay on a page. In fact, some of you may have already decided to leave this page. It just goes to show that brands need to work harder than ever to meet users’ needs and provide a great experience. A positive user experience (UX) is critical to
An Introduction to UX Read More »
It seems like everybody’s talking about User Experience. You’ve probably heard about some sophisticated software package you should be buying right now to monitor or improve UX. Or maybe you’ve seen “UX” getting tacked onto job titles: UX Designer, Mobile UX Analyst, UX Strategist, UX Manager. What does it all mean? And what should you
There are certainly times when broad communications are appropriate. When you’re offering a “FREE LARGE PIZZA WITH ANY PURCHASE!” you know that it’s going to appeal to a large audience. Most of the time, however, your message isn’t as simple – so you need to target your communications. Most marketers spend a fair amount of
It Pays to Know Your Player Types Read More »
Your content has a tough job. It has to build trust and rapport with your audiences, so they come to you when they need your product or service. It has to address their goals and what’s important to them. It has to solve their problems. It has to outline the benefits of your brand or
Create the Best Content on the Planet Read More »
Did you know? Content marketing helps build valuable relationships that can generate sales. There’s a lot of talk about content marketing – creating and providing valuable information to current and prospective customers or internal audiences. Chances are, you’re already doing some kind of content marketing. If you’re not – and even if you are –
Content Marketing in 5 Steps Read More »
Are you ready? Let’s PLAY! Human beings are hard-wired to enjoy the competition and status that games provide. And the prospect of entertainment – and winning! – is an attraction that’s hard to resist. You probably felt a subconscious jolt of anticipation when you saw the above invitation to play. Adding game mechanics or techniques
The Game of Gamification Read More »
