Captivate Audiences with Interactive Storytelling

Grab a life jacket! Your customers are swimming in data and information. Every minute, email users send more than 200 million messages while Facebook users share nearly 2.5 million pieces of content – and that’s just two channels. You can help your message break through by appealing to our natural “visual wiring” with interactive storytelling.

Research shows that powerful visual techniques make your message much more engaging, accessible and persuasive. Here are a handful of awesome examples to inspire you.

Stories that are fun to explore and share

Example	Features	Why it rocks
Rough Fire Interactive Map National Park Service	Left-hand nav bar Story in text and photos Interactive map pulls users into the story	Helping the public develop a new appreciation for the value of fire prevention
Most Valuable Sports Franchises Column Five Media	Color-coded categories Mouseover details on Forbes ranking, team value, championship wins	Creating shared understanding about which teams are truly on top
Twister Dashboard: Exploring Three Decades of Violent Storms ESRI	Interactive timeline offers details by year – and changes the map accordingly Clicking on a single tornado site offers details on injuries, fatalities, property loss	Allowing audiences to explore vast quantities of data quickly
2015 Annual Report The Pennsylvania Horticultural Society	Left-hand nav bar Story in text and photos Interactive map	Strengthening brand by presenting a traditional communication in an entirely new way

Help your messages stand out from the sea of information. Try interactive storytelling to capture your audience’s attention and encourage them to take action.