Grab a life jacket! Your customers are swimming in data and information. Every minute, email users send more than 200 million messages while Facebook users share nearly 2.5 million pieces of content – and that’s just two channels. You can help your message break through by appealing to our natural “visual wiring” with interactive storytelling.
Research shows that powerful visual techniques make your message much more engaging, accessible and persuasive. Here are a handful of awesome examples to inspire you.
|Example||Features||Why it rocks|
|Rough Fire Interactive Map
National Park Service
||Helping the public develop a new appreciation for the value of fire prevention|
|Most Valuable Sports Franchises
Column Five Media
||Creating shared understanding about which teams are truly on top|
|Twister Dashboard: Exploring Three Decades of Violent Storms
||Allowing audiences to explore vast quantities of data quickly|
|2015 Annual Report
The Pennsylvania Horticultural Society
||Strengthening brand by presenting a traditional communication in an entirely new way|
Help your messages stand out from the sea of information. Try interactive storytelling to capture your audience’s attention and encourage them to take action.