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AI’s Impact on B2B Brand Discoverability

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AI is rewriting the rules of B2B discoverability. Buyers aren’t scrolling through endless search results anymore. They’re asking AI tools for answers, leaning on predictive algorithms, and expecting curated experiences. The old playbook of “rank #1 on Google and the leads will follow” doesn’t cut it. The new challenge is simple: make sure your brand […]

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New Creative Director Joins Signal

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Signal has recently named Kevin Pojman as creative director. Kevin joins Signal with 20+ years of experience in designing print and interactive experiences. His extensive portfolio includes corporate & consumer identity, print collateral design, packaging design, branded interiors & exteriors, motion graphics, website and social media development for a host of clients from Fortune 500

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