It’s said a thousand times a day, in a thousand different ways, that we are living in unprecedented times. By definition an unprecedented event is “without previous instance; never before known or experienced; unexampled or unparalleled.” And while history is replete with other deadly pandemics, COVID-19 and our actions to subdue it have caused massive disruptions to […]
What’s the Touchstone for Your Business? Read More »
We typically begin each year assessing business performance and needs, defining sales goals and organizing marketing campaigns and initiatives. After meeting with a variety of different stakeholders, we develop a fresh, and sometimes daunting, to-do list. With limited time and resources, and pressure to meet immediate deadlines, we’re usually inclined to get started executing tactics
Go Slow to Go Fast Read More »
You’ve crafted a strong employee value proposition (or EVP) that clearly communicates the work culture you’d like to create in your company. You’ve also developed related visuals to help capture who you are as an employer. Now, how do you launch your brand and bring it to life? The first step is to flesh out
Bringing Your Employer Brand to Life Read More »
In a 2009 TED Talk, Simon Sinek introduced the fundamental question, “What’s your ‘why’?” Eleven years and 47 million views later, the question has become ubiquitous, but corporate leaders are still grappling with the answer and fallout from that lack of understanding. Why does your company exist? Defining your organization’s “why” lets potential employees know
Communicating your WHY Read More »
Is your company looking for increased employee retention? Or hoping to better attract talented candidates? A good first step is to evaluate your employer brand – a combination of consistent visuals and messaging that tells employees (and job candidates!) what it means to work with your company. Talk to the subject matter experts within your
How’s Your Employer Brand? Read More »
At Signal, we believe that the employee experience drives the customer experience. We look to employees to deliver great experiences to our customers, yet many of us miss the opportunity to create great experiences for them. If you think that employer branding sounds like a “soft” activity, think again. With its focus on engagement – of both employees
Strong Employer Brands Drive Engagement Read More »
Employer branding, and the work culture that supports it, make a real difference to employees and to your bottom line. Are you having difficulties recruiting in a competitive market? Seeing more employee turnover in critical roles – or across the board? Experiencing employee engagement challenges? All of the above? A company’s employment branding is critical
Employer Branding Playbook Read More »
If you’re looking for a new digital agency, chances are that you’re either unhappy with your current agency, or looking to supplement an unmet need on your team, and you want to explore options. Either way, it’s an important decision. Understandably, you want to make the right choice. Otherwise, it’s like hiring someone who isn’t
Questions to Ask Before Choosing a Digital Agency Read More »
Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers
Why Your Company Needs a Corporate Video Read More »
Website case study The world’s largest independent distributor of Toyotas called upon Signal to audit and optimize their finance website to provide customers with an improved user experience for managing their vehicle leases and loans. Their goals were to improve navigation and usability issues, and to personalize content based on where customers are in the
User-Centered Design Playbook Read More »
