Strategic Planning

Embracing AI as a Core Component of Modern Business

Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and …

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A Digital Marketing Framework for Executing More Effectively

    We often find that marketers are under such pressure to create and execute campaigns that they often don’t take a step back to clearly define and optimize their marketing strategy. Completing this fundamental step establishes a strong foundation for your entire program. Having this foundation allows you to build faster and more cohesive …

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Streamline Your Training Program with Digital Tools and Technology

Companies are choosing to use digital learning for their employees, vendors and other stakeholders more than ever to make training more convenient, accessible and effective. The growth of digital learning tools continues to increase and accelerate as companies realize the content and robust functionality can be as engaging as anything offered in-person. Advancing LMS (learning …

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Digital Path for Customer Experience

Clear the Digital Path for Your Customers

In recent years, companies have been focusing on digitizing their customer experience to empower their customers online. Social distancing measures have only accelerated this trend, so it’s more critical than ever for businesses that depend on brick and mortar locations, face-to-face interactions or traditional paperwork to take action and implement an end-to-end digital customer journey. …

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What’s the Touchstone for Your Business?

It’s said a thousand times a day, in a thousand different ways, that we are living in unprecedented times. By definition an unprecedented event is “without previous instance; never before known or experienced; unexampled or unparalleled.” And while history is replete with other deadly pandemics, COVID-19 and our actions to subdue it have caused massive disruptions to …

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