Strategic Planning Archives

Improve Your Customer Experience with a Customer Journey Map

Leave a Comment / Blog / signal2023

A customer journey map (CJM) is an essential tool for improving your team’s understanding of the customer and enhancing the customer experience. Creating a comprehensive, customer-centric view helps everyone understand the customer’s needs, pain points and expectations at each stage of the customer journey. With this understanding, businesses can identify areas for improvement and […]

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Embracing AI as a Core Component of Modern Business

Leave a Comment / Blog / signal2023

Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and

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New Account Executive Joins Signal

Leave a Comment / Blog / signal2023

Signal, a digital agency based in Raleigh, N.C., announced today that it recently named Kyle Wilson its newest account executive. Wilson joins Signal with nearly 10 years of sales and marketing experience. “We are excited to welcome Kyle to our team, focusing on new business development,” said Ricky Haynes, president of Signal. “We are confident

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Expect the Unexpected in 2023

Leave a Comment / Blog / signal2023

Legendary college football coach Bear Bryant always said to “expect the unexpected.” For Bear, this meant creating a plan but being ready to respond to whatever arose, and putting forth the best possible effort to take advantage of opportunities. Call it flexible preparation. Marketers are facing a similar playing field this new year. While 2022

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A Digital Marketing Framework for Executing More Effectively

Leave a Comment / Blog, White Paper / signal2023

We often find that marketers are under such pressure to create and execute campaigns that they often don’t take a step back to clearly define and optimize their marketing strategy. Completing this fundamental step establishes a strong foundation for your entire program. Having this foundation allows you to build faster and more cohesive campaigns and

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Reimagining Your Marketing Team and Budget

Leave a Comment / Blog / signal2023

The new norm in marketing includes a shift in team roles and delivery models, with an increased emphasis on jack-of-all-trades team members who can roll up their sleeves and get stuff done. We’re seeing more and more organizations who need to micro-target opting to find partners who can think like a CMO or CTO instead

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Your Digital Presence is Top Priority

Leave a Comment / Blog / signal2023

Insights for going digital, refining your plan and meeting the moment The role of the CMO has never been more interesting. The entire world has turned to life online and marketing is evolving non-stop to address the impacts of coronavirus, including flexibility in budgets, tactics, execution, reporting and staffing. Uncertain times are causing major

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Streamline Your Training Program with Digital Tools and Technology

Leave a Comment / Blog / signal2023

Companies are choosing to use digital learning for their employees, vendors and other stakeholders more than ever to make training more convenient, accessible and effective. The growth of digital learning tools continues to increase and accelerate as companies realize the content and robust functionality can be as engaging as anything offered in-person. Advancing LMS (learning

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Clear the Digital Path for Your Customers

Leave a Comment / Blog / signal2023

In recent years, companies have been focusing on digitizing their customer experience to empower their customers online. Social distancing measures have only accelerated this trend, so it’s more critical than ever for businesses that depend on brick and mortar locations, face-to-face interactions or traditional paperwork to take action and implement an end-to-end digital customer journey.

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What Makes a Supportive Corporate Culture?

Leave a Comment / Blog / signal2023

In the HR world of talent recruitment and retention, corporate culture has always been a priority. There are many studies and plenty of anecdotal evidence to show the organic correlation between a healthy work culture and a healthy bottom-line. The COVID-19 pandemic has now forced businesses to truly view their employees as human beings as

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