A well-crafted business presentation can persuade your employees to support a new strategy – or your customers to buy your product. It pays to spend time looking at how you’ll showcase your messages and stories. At Signal, we help our clients create high-end presentations. And we often get asked about the differences between the three […]
Thinking Beyond PowerPoint A Marketer’s Guide Read More »
Marketers are always looking for creative ways to focus efforts, reach specific audiences, or convert web traffic to leads. Many are finding that microsites fit the bill. A microsite is a web page (or small set of pages) that’s a distinctive offshoot of an existing website – often with its own unique domain name. While
Microsites: the good, the bad, and the effective Read More »
A recent AdWeek article titled “Welcome to the New Face of Big Pharma” examined how factors such as the Affordable Care Act are broadening the role of marketing to encompass “services, education, disease awareness and prevention.” I agree with its premise that marketing will no longer simply be product centric. For pharmaceutical and medical device
New Marketing Frontier in Life Sciences: Our Upcoming Educational Blog Series Read More »
The latest installment of The CMO Survey has arrived, and the results are causing a stir in the marketing world. Sponsored by Duke’s Fuqua School of Business, The American Marketing Association and McKinsey & Company, the influential biannual survey collects perspectives on marketing budgets, growth strategies, the use of social media, analytics and the economy
The CMO Survey: Can Marketing Do More with Less? Read More »
Within the past 12 months or more, we have seen a dramatic rise in mobile development projects for large, enterprise corporations. Specifically, the need has been for these organizations to arm their sales teams with mobile tools that allow them to better engage and sell to their customers. This trend is being driven not only
Why Enterprise Sales and Marketing Teams Are Turning to Mobile Read More »
