You only have a few short moments to capture a potential customer’s attention. And an infographic – a visual representation of data or information – is a great way to swiftly convey your message. Infographics can showcase thought leadership, highlight differentiators, influence employees, and even help you “own” a particular space or therapeutic area. These …
In a September 2013 AYTM Market Research survey, 26.4 percent of respondents reported using health-related apps…
A recent AdWeek article titled “Welcome to the New Face of Big Pharma” examined how factors such as the Affordable Care Act are broadening the role of marketing to encompass “services, education, disease awareness and prevention.” I agree with its premise that marketing will no longer simply be product centric. For pharmaceutical and medical device …
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