Author name: mporter

Using Video and Animation to Make Your Emails Dance

Did you know that 72% of U.S. consumers say that email is the top way they like to receive marketing promotions? The email is a known quantity that customers trust. Marketers have helped cement that trust by giving customers the control, allowing them to manage email preferences and unsubscribes. Marketers respect customers’ permission – and […]

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New Research on Memorable Infographics

You only have a few short moments to capture a potential customer’s attention. And an infographic – a visual representation of data or information – is a great way to swiftly convey your message. Infographics can showcase thought leadership, highlight differentiators, influence employees, and even help you “own” a particular space or therapeutic area. These

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