Top Trends in Web Design

By Meghann Porter

A great website is an experience. It strongly influences how you feel about a company or product and can move you to make contact – or make a purchase. At Signal, we’re always keeping an eye on the latest in web design that helps our clients stand out online. These are the cool new trends we’d like you to know about now.

  1. Video backgrounds: similar to large imagery, using video backgrounds on a website brings your message to life in a big way. Nothing else has the sheer impact of a video background, which provides inspiration and captures the essence of your brand – without words. Two examples we love: Spotify and this Eastpak backgroun in web desig - spotify
  2. Interactive infographics: Infographics are visual representations of information, data or knowledge. Interactive infographics have features that allow a visitor to explore the data, offering more detail on mouseover, panning or zooming or different views. This technique is well-suited for timelines, evolving data or multiple categories. It also is a great way to tell a story, like Google’s How Search Works.interactive graphics - google
  3. Parallax scrolling: with this design technique, background and foreground layers move at different speeds, taking the visitor on a 3D journey – in a two-dimensional browser window. Why it’s effective: Technologies such as HTML5 and CSS3 make it possible to create impressive, memorable stories. This awesome website traces the making of the movie Life of Pi.parallax scrolling - life of pi
  4. Large images: large photos or graphics are fast replacing sliders in the “hero” area at the top of a website, like Facebook’s new Paper page. And large imagery is so effective at capturing attention that some companies aren’t just jazzing up the hero area – they’re filling the entire browser window, like the Roux at Parliament Square restaurant or the Harrison Grierson construction company. The images are the message.large images web design - facebook
  5. The print magazine look: Magazine-style web designs take a page from the print world, taking a trend from content marketing to turn your product or brand into a full experience – complete with bylined articles, sections and stunning photos. This design style is a natural for the web versions of print magazines such as The New Yorker. But it also translates well in other instances, such as this magazine-style page for AIGA, the professional association for design. Creating a magazine-style website is no small design and programming task but it gives your online presence some serious weight in the cool category.print magazine trend - aiga
  6. Iconography: using icons to communicate key information quickly. Recognizable icons help visitors navigate, process information and locate calls-to-action. Icons are great for providing visual interest and reducing the words on the page for a simple, attractive look. And people are very familiar with icons from widespread use. Iconography is also great for drawing attention to products, services, menus or features – and for use in graphics, diagrams or supporting calls to action.iconography in navigation - phytech
  7. Fixed navigation: the main benefit of the fixed (or “sticky”) navigation bar is ease of access to core content. No more scrolling to the top required – the fixed navigation bar lets the visitor move about the website, regardless of where they are on a page. It’s fast and it’s popular. The non-profit Acumen has a nice fixed navigation bar (and cool, interactive parallax scrolling effects, too).fixed navigation - acumen


Meghann Porter

Digital Marketing Director

Meghann manages a wide range of digital initiatives at Signal – including SEM, social, display, retargeting, SEO, mobile, user testing, email and marketing automation. She’s an integral part of our team, working across industries and clients to contribute to the design and build of all web projects.

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