Why Enterprise Sales and Marketing Teams Are Turning to Mobile

By Jim Ellis

Within the past 12 months or more, we have seen a dramatic rise in mobile development projects for large, enterprise corporations. Specifically, the need has been for these organizations to arm their sales teams with mobile tools that allow them to better engage and sell to their customers.

This trend is being driven not only by the proliferation of tablet devices, but also by the realization that if built correctly, mobile sales tools can save cost and improve efficiency.

The recent term for this is “mobile sales enablement.” Gartner, a global technology research firm, predicts that sales automation systems for customer collateral, sales presentations and ordering systems will become the #1 commercial business application category for tablet devices.

Watch Gartner’s global head of research discuss the outlook of mobile and what it means for business organizations.

Tablets make excellent selling tools, but simply distributing them to your sales force is not enough. To get the best results from mobile sales tools, you need to make strategic decisions about interactive presentations and optimize the customer experience.

With this in mind, we have prepared a new white paper entitled Mobile Sales Enablement 101. Taking an overview of industry trends and best practices, the white paper covers the following critical topics:

  • The benefits of mobile sales enablement
  • Questions you need to ask before you get started
  • Options in mobile sales app development
  • Solutions that Signal developed and delivered in three different sales organization scenarios

We hope you’ll find Mobile Sales Enablement 101 a useful resource for adopting mobile tools to improve sales performance and redefine the selling experience. Download the white paper now!

Jim Ellis

Partner / VP Business Development

Jim joined Signal in 1999, bringing us his formidable skills in project management, client relations and number-crunching. He became a partner in 2017. Jim manages the business development team and offers seasoned expertise in account management, digital marketing and brand strategy. As a songwriter and musician with a business degree, he believes this “dual personality” gives him the understanding needed to be an effective liaison between business owners and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

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