There’s a long tradition of drawing upon the wisdom of the crowd to answer questions or solve complex challenges. Crowdsourcing is engaging the collective wisdom of an online or virtual community for a common goal: to gather ideas, stimulate innovation, solve problems or increase efficiency. Think of crowdsourcing as brainstorming on a massive scale. The …
When is the last time you received an unexpected delivery in the mail that made you take a second look? The video mailer – also known as video direct mail, video book, video brochure or LCD video mailer – is a state-of-the-art marketing and communications tool that is sure to surprise your customers. Here’s a …
The latest installment of The CMO Survey has arrived, and the results are causing a stir in the marketing world. Sponsored by Duke’s Fuqua School of Business, The American Marketing Association and McKinsey & Company, the influential biannual survey collects perspectives on marketing budgets, growth strategies, the use of social media, analytics and the economy …
The CMO Survey: Can Marketing Do More with Less? Read More »
Within the past 12 months or more, we have seen a dramatic rise in mobile development projects for large, enterprise corporations. Specifically, the need has been for these organizations to arm their sales teams with mobile tools that allow them to better engage and sell to their customers. This trend is being driven not only …
Why Enterprise Sales and Marketing Teams Are Turning to Mobile Read More »
As an advertising agency business development professional, I know the power of a good presentation on a hot topic. Getting a speaking gig at a conference can be an invaluable way to increase thought leadership and generate new leads for your business. As a believer in content marketing, I also know that the presentation itself …
Did you notice that for this summer’s Olympic coverage, probably half of the content was backstory on the athletes? I’m sure there were plenty of events to fill up NBC’s programming schedule, but NBC understands the power of a story. They understand how knowing an individual’s background, especially if it’s an against-all-odds rise to glory, …
