Author name: jellis

The CMO Survey: Can Marketing Do More with Less?

The latest installment of The CMO Survey has arrived, and the results are causing a stir in the marketing world. Sponsored by Duke’s Fuqua School of Business, The American Marketing Association and McKinsey & Company, the influential biannual survey collects perspectives on marketing budgets, growth strategies, the use of social media, analytics and the economy …

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Why Enterprise Sales and Marketing Teams Are Turning to Mobile

Within the past 12 months or more, we have seen a dramatic rise in mobile development projects for large, enterprise corporations. Specifically, the need has been for these organizations to arm their sales teams with mobile tools that allow them to better engage and sell to their customers. This trend is being driven not only …

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