Video Mailers: Move Over, Postcards

By Jim Ellis

When is the last time you received an unexpected delivery in the mail that made you take a second look? The video mailer – also known as video direct mail, video book, video brochure or LCD video mailer – is a state-of-the-art marketing and communications tool that is sure to surprise your customers. Here’s a quick read about how you can use a video mailer to cut through the clutter.

What is it?

A video mailer looks like a hardcover brochure, or even a thin tablet, but when the recipient opens it, the message comes to life, the message comes to life on thin, built-in LCD screens. These printed mailers have thin, built-in LCD screens, making for an attention-grabbing device that is sure to get past the “gatekeepers” and into the hands of decision makers. The features of the typical video mailer include:

  • The ability to convey your message using print, audio and video in one package
  • Enough storage for 10 – 15 minutes of video
  • And rechargeable batteries that last for 2 – 3 hours of playback time and 3 months of standby time.

How can it be used?

You can load this nifty tool with your existing videos or something created especially for the mailer, just by plugging into the mailer’s USB port. It’s easy to change the video content at any time. Video mailers have a lot of versatility and can be used for:

  • Direct mail campaigns
  • Point-of-sale material
  • Training tools
  • Tradeshow giveaways
  • Follow-up communications from large events
  • General collateral material

60-second Signal case study

A client contacted the Signal team to create and distribute a video mailer to a database of people that were using a competitor product. Messaging was short and to the point, offering one call to action to go online to request a free sample. Results:

  • Existing global content was made more available to a targeted audience
  • Client saved time and money by sending free samples only to interested prospects
  • Instead of waiting for people to stumble across it online, content was effectively pushed out to key audiences

video mailer

video mailer open

Ready to send your audience an unexpected mail delivery that makes them take a second look? Give the creative special forces at Signal a call!

Jim Ellis

Partner / VP Business Development

Jim joined Signal in 1999, bringing us his formidable skills in project management, client relations and number-crunching. He became a partner in 2017. Jim manages the business development team and offers seasoned expertise in account management, digital marketing and brand strategy. As a songwriter and musician with a business degree, he believes this “dual personality” gives him the understanding needed to be an effective liaison between business owners and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

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