Strong Employer Brands Drive Engagement

At Signal, we believe that the employee experience drives the customer experience. We look to employees to deliver great experiences to our customers, yet many of us miss the opportunity to create great experiences for them. If you think that employer branding sounds like a “soft” activity, think again. With its focus on engagement – of both employees and job candidates considering your company – employer branding plays a critical role in creating the climate for financial health.

Don’t just take our word for it. According to consulting firm Towers Perrin (now Wills Towers Watson), companies that deliver a targeted, smart, balanced, unique Employee Value Proposition (or EVP) are three times as likely to report that their employees are highly engaged and 1.5 times as likely to report achieving superior financial performance. Could it be because an EVP and branding campaign tells people clearly who your company is – and what employees experience while working there?

At the end of the day, a company is only as good as its employees. And happy employees take care of their customers, which can increase your bottom line. It truly does pay to have a thoughtful employer brand.

Is your employer brand helping to attract and engage talented employees? Read our new Employer Branding Playbook to learn more.