Marketers are always looking for creative ways to focus efforts, reach specific audiences, or convert web traffic to leads. Many are finding that microsites fit the bill. A microsite is a web page (or small set of pages) that’s a distinctive offshoot of an existing website – often with its own unique domain name. While […]
Microsites: the good, the bad, and the effective Read More »
You only have a few short moments to capture a potential customer’s attention. And an infographic – a visual representation of data or information – is a great way to swiftly convey your message. Infographics can showcase thought leadership, highlight differentiators, influence employees, and even help you “own” a particular space or therapeutic area. These
New Research on Memorable Infographics Read More »
In a September 2013 AYTM Market Research survey, 26.4 percent of respondents reported using health-related apps…
Life Sciences Marketing: Mobile and Tablet Applications Read More »
The latest installment of The CMO Survey has arrived, and the results are causing a stir in the marketing world. Sponsored by Duke’s Fuqua School of Business, The American Marketing Association and McKinsey & Company, the influential biannual survey collects perspectives on marketing budgets, growth strategies, the use of social media, analytics and the economy
The CMO Survey: Can Marketing Do More with Less? Read More »
Since Google Reader shut down in July, its loyal users were left to find a alternative to keep up with their RSS feeds. Making the switch to a new “reader” can be a chore, but luckily there are several great choices to pick from, even some with noteworthy improvements. In case you’ve never used an
Really Simple Syndication: A Newsreader Primer Read More »
Pinterest is a great tool for sharing interesting images and ideas, but sometimes you might not want to share. For example, say your company has a project where the organizational capabilities of pinning would be useful, but you don’t want the whole wide world to see your confidential matters. Now Pinterest is offering a new
5 Ways to Use Pinterest’s Secret Boards to Build Your Brand Read More »
How fortunes have changed for the humble animated GIF. The animated form of the Graphics Interchange Format has been around since the earliest days of the web, when it was characterized by clunky rotating icons, dancing hamsters and flashing “under construction” signs. In the early 2000s animated GIFs fell out of popularity, considered tacky in
Animated GIFs: All Grown Up Read More »
As an advertising agency business development professional, I know the power of a good presentation on a hot topic. Getting a speaking gig at a conference can be an invaluable way to increase thought leadership and generate new leads for your business. As a believer in content marketing, I also know that the presentation itself
How to Make Your Presentation Go Viral Read More »
With the cost of digital marketing tactics like PPC and SEO on the rise, companies are looking for ways to make their budgets stretch further. A weak landing page can lead to money down the drain. In many cases, a few simple tests can uncover opportunities to increase conversion rates. Even the smallest percentage increase
Landing Page Testing: 10 Tips to Get Started Read More »
