More Dynamic Than Ever: Meta’s New Flexible Ads As a digital agency, we’ve seen the evolution of dynamic creative ads from Google in 2011 to Meta’s adoption in 2015. These ads revolutionized online advertising by allowing a set of variables in imagery and copy to automatically change based on user behavior, offering a substantial […]
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In the ever-evolving digital marketing landscape, staying informed about platform changes is crucial to ensure your strategy remains effective and competitive. Continuously adapting to new trends and advancements can help you better connect with your target audience and develop your short and long-term digital strategies. User-Generated Content (UGC): A digital staple Whether it be incorporating
Digital Marketing Trends: Mid-Year Check-In Read More »
Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing
Signal Case Study: Menemsha Paid Digital Marketing Program Read More »
If your site has seen a decrease in referral traffic from social media in last few quarters, you’re not alone. As the digital and social landscapes continually evolve, a significant change has reared its head this year: declining referral traffic from major social media platforms like Facebook and X (formerly Twitter). Meanwhile, LinkedIn remains consistent
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Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and
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Signal, a digital agency based in Raleigh, N.C., announced today that it recently named Kyle Wilson its newest account executive. Wilson joins Signal with nearly 10 years of sales and marketing experience. “We are excited to welcome Kyle to our team, focusing on new business development,” said Ricky Haynes, president of Signal. “We are confident
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Legendary college football coach Bear Bryant always said to “expect the unexpected.” For Bear, this meant creating a plan but being ready to respond to whatever arose, and putting forth the best possible effort to take advantage of opportunities. Call it flexible preparation. Marketers are facing a similar playing field this new year. While 2022
Expect the Unexpected in 2023 Read More »
If you’re using Google Analytics to create better experiences for your customers or improve marketing decisions for better ROI, then you’re going to want to upgrade to the next generation of measurement. Google Analytics 4 is a new kind of property. It’s replacing Universal Analytics next year and has several advantages, including: New data privacy
Getting Started with the New Google Analytics Read More »
Overview of the change A new privacy feature was released on Monday 4/26/21 with the latest version of Apple’s mobile operating system, iOS 14.5. This includes a new feature called App Tracking Transparency, a significant step for user privacy, giving people more control over their mobile phone app data and how it’s used by companies,
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Technology and training are having a great impact on sales enablement for businesses in 2021. New sales tools in AI and automation will also enable businesses to capture consumer information and engagement activity automatically, freeing salespeople to focus more on deeper customer research, culling insights from data and creating more meaningful interactions with their buyers.
Sales Enablement Through Technology and Process Read More »
