Digital Marketing Archives

Signal Case Study: Menemsha Paid Digital Marketing Program

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Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing […]

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Navigating the Decline of Referral Traffic from Social Media

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If your site has seen a decrease in referral traffic from social media in last few quarters, you’re not alone. As the digital and social landscapes continually evolve, a significant change has reared its head this year: declining referral traffic from major social media platforms like Facebook and X (formerly Twitter). Meanwhile, LinkedIn remains consistent

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Embracing AI as a Core Component of Modern Business

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Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and

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New Account Executive Joins Signal

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Signal, a digital agency based in Raleigh, N.C., announced today that it recently named Kyle Wilson its newest account executive. Wilson joins Signal with nearly 10 years of sales and marketing experience. “We are excited to welcome Kyle to our team, focusing on new business development,” said Ricky Haynes, president of Signal. “We are confident

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Expect the Unexpected in 2023

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Legendary college football coach Bear Bryant always said to “expect the unexpected.” For Bear, this meant creating a plan but being ready to respond to whatever arose, and putting forth the best possible effort to take advantage of opportunities. Call it flexible preparation. Marketers are facing a similar playing field this new year. While 2022

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Getting Started with the New Google Analytics

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If you’re using Google Analytics to create better experiences for your customers or improve marketing decisions for better ROI, then you’re going to want to upgrade to the next generation of measurement. Google Analytics 4 is a new kind of property. It’s replacing Universal Analytics next year and has several advantages, including: New data privacy

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How Apple’s New Software Update Impacts Advertising

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Overview of the change A new privacy feature was released on Monday 4/26/21 with the latest version of Apple’s mobile operating system, iOS 14.5. This includes a new feature called App Tracking Transparency, a significant step for user privacy, giving people more control over their mobile phone app data and how it’s used by companies,

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Sales Enablement Through Technology and Process

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Technology and training are having a great impact on sales enablement for businesses in 2021. New sales tools in AI and automation will also enable businesses to capture consumer information and engagement activity automatically, freeing salespeople to focus more on deeper customer research, culling insights from data and creating more meaningful interactions with their buyers.

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Reimagining Your Marketing Team and Budget

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The new norm in marketing includes a shift in team roles and delivery models, with an increased emphasis on jack-of-all-trades team members who can roll up their sleeves and get stuff done. We’re seeing more and more organizations who need to micro-target opting to find partners who can think like a CMO or CTO instead

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Your Digital Presence is Top Priority

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Insights for going digital, refining your plan and meeting the moment The role of the CMO has never been more interesting. The entire world has turned to life online and marketing is evolving non-stop to address the impacts of coronavirus, including flexibility in budgets, tactics, execution, reporting and staffing. Uncertain times are causing major

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