When it comes to reaching an audience, video is unparalleled. And when it comes to creating a human connection, using people in videos is the key to success. Whether you’re creating internal messages or targeting your prime marketing audience, the voices – and faces – you use in a video can increase the effectiveness. Creating …
In recent years, companies have been focusing on digitizing their customer experience to empower their customers online. Social distancing measures have only accelerated this trend, so it’s more critical than ever for businesses that depend on brick and mortar locations, face-to-face interactions or traditional paperwork to take action and implement an end-to-end digital customer journey. …
Dark patterns are features of online interface design, crafted to intentionally force or manipulate users into doing things they would not otherwise do under normal circumstances. These tactics, drawn from extensive behavioral psychology research, benefit the website’s business and are unethical to use. Soon, they may also be illegal: legislation has recently been introduced to …
If you’re looking for a new digital agency, chances are that you’re either unhappy with your current agency, or looking to supplement an unmet need on your team, and you want to explore options. Either way, it’s an important decision. Understandably, you want to make the right choice. Otherwise, it’s like hiring someone who isn’t …
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How do you know if your video campaigns are effective? Video Key Performance Indicators (KPIs) are metrics to help you refine your strategy and content – if you have a solid measurement plan in place. You can use video metrics to test how well your video performs, giving you insight into the best video content …
The best brand stories depend on a genuine human connection and exceptional experience – and there’s no better way to create that bond than video. Live and motion content will continue to dominate marketing in 2019, giving you a sweet opportunity to build real relationships with your audience. In this, Part 1 of a new …
If pictures are worth a thousand words, how much more can your emails say with pictures that move? From animated GIFs and cinemagraphs, to embedded videos and CSS animations, today’s digital marketers have rich possibilities at their fingertips. When stacked against static emails, animated emails are better at catching attention and can more quickly explain …
Digital marketers sometimes think that a “conversion” simply entails completing and submitting a form online, but it’s actually much more. The 4 C’s of the customer journey can help you deliver a positive customer experience, complete the sales cycle – and increase the chances of true advocacy from your leads, prospects and even existing customers. …
A/B testing isn’t making marketers very happy. Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B testing is easy with the right tools, getting the answers you need takes time, practice and expertise. In fact, most A/B tests are never published because they …
In the wake of the recent Facebook data privacy scandal, the company is changing the way its popular Custom Audiences feature works. If you’re a marketer who uses Custom Audiences to target specific populations, read on to find out what’s changing and how it may impact how your business advertises on Facebook in the coming …
