Digital Marketing

LinkedIn ABM: A Winning Strategy During the Pandemic and Beyond

I think everyone would agree that 2020 is a year most would rather forget, and to say that our clients and marketers in general have felt the pinch is a gross understatement. The latest CMO Survey (June 2020 Special Covid-19 Edition) presents some bleak insights and predictions: Marketer optimism about their own company and about […]

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Digital Path for Customer Experience

Clear the Digital Path for Your Customers

In recent years, companies have been focusing on digitizing their customer experience to empower their customers online. Social distancing measures have only accelerated this trend, so it’s more critical than ever for businesses that depend on brick and mortar locations, face-to-face interactions or traditional paperwork to take action and implement an end-to-end digital customer journey.

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Learn the 4 C’s to improve the customer journey

Digital marketers sometimes think that a “conversion” simply entails completing and submitting a form online, but it’s actually much more. The 4 C’s of the customer journey can help you deliver a positive customer experience, complete the sales cycle – and increase the chances of true advocacy from your leads, prospects and even existing customers.

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