In the wake of the recent Facebook data privacy scandal, the company is changing the way its popular Custom Audiences feature works. If you’re a marketer who uses Custom Audiences to target specific populations, read on to find out what’s changing and how it may impact how your business advertises on Facebook in the coming […]
Facebook Ads: What’s Changing Read More »
Reduce, reuse…repurpose your content! Marketing content costs time, effort and money to create, so make sure to wring as much value as you can out of it. Take that presentation or white paper off the shelf and retool it to keep audiences engaged – and organic website traffic moving smoothly. Below, we lift the hood
Second Helpings: How to Repurpose Content Read More »
In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference. Enter “dense” content, which offers readers “a lot of good, perceived value in a little bit of time.” Professionally written, dense content helps you tell the best story. It also serves up SEO, usability
The skinny on dense content Read More »
Staying above the endless stream of social media noise is hard work. To keep your audiences engaged, you need to share interesting content constantly. What’s a busy social media manager to do? Check out our recommendations below! Cross-posting: saving time but sacrificing effectiveness When you have an item to share on Twitter, Facebook, LinkedIn, Instagram
Switch from cross-posting to cross-promoting Read More »
There’s a special sauce that can take your marketing emails from meh to marvelous. And that’s critically important in a world where American adults say they spend an unbelievable 10 hours, 39 minutes a day consuming media – much of that on mobile devices. If you want your audience to be engaged – and to
Marvelous Email Marketing Read More »
A recent article on the popular Occam’s Razor marketing blog caused a stir by suggesting that marketers stop all organic social media marketing activity. We compiled the key points – and a suggestion for how you can get the biggest bang for your buck with social media. The dream of organic reach When they first
Is organic social media costing you customers? Read More »
Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak dataviz.” The fact is that our brain’s visual wiring means that infographics are the most effective way to communicate data. And we’re still in the early
A Fresh Take on Data Visualization Read More »
Video is critical to any marketing campaign and it’s just getting more prevalent. 74% of all internet traffic is predicted to be video in 2017 – and studies show that merely using the word “video” in your email subject line can increase open rates by 19% and click-through rates by 65%. We know you’re already
Extend your reach with live platforms Read More »
Many inbound marketers use gated content to generate leads. The idea, of course, is that you offer to give something (a tasty piece of content) and get something in return (valuable information to help you qualify and reach out to leads). Recently, the Signal team enjoyed a vigorous discussion on the old but important question:
Gated Content Unleashed Read More »
Grab a life jacket! Your customers are swimming in data and information. Every minute, email users send more than 200 million messages while Facebook users share nearly 2.5 million pieces of content – and that’s just two channels. You can help your message break through by appealing to our natural “visual wiring” with interactive storytelling.
Captivate Audiences with Interactive Storytelling Read More »
