UX Design

Embracing AI as a Core Component of Modern Business

Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and …

Embracing AI as a Core Component of Modern Business Read More »

Getting Started with the New Google Analytics

If you’re using Google Analytics to create better experiences for your customers or improve marketing decisions for better ROI, then you’re going to want to upgrade to the next generation of measurement. Google Analytics 4 is a new kind of property. It’s replacing Universal Analytics next year and has several advantages, including: New data privacy …

Getting Started with the New Google Analytics Read More »

Increase Employee Engagement with Intranet UX Design

You know how important it is to give your customers a positive user experience (UX) with your website. Now what about your employees? If you work for a large organization, you’re probably using SharePoint as your intranet / employee portal platform. But no matter which platform you’re using, in today’s increasingly digital workplaces, your intranet …

Increase Employee Engagement with Intranet UX Design Read More »

Animated visual cues

How Animated UI Enhances the User Experience

Traditional animation for the web – including animated slides and headlines or parallax features – focuses on adding visual interest and flare, not on enhancing the user experience. Adding “zing” has its place but as users have become more savvy and digital devices more sophisticated, users have become hungry for a better overall experience. Taking …

How Animated UI Enhances the User Experience Read More »

Scroll to Top