Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and […]
Embracing AI as a Core Component of Modern Business Read More »
If you’re using Google Analytics to create better experiences for your customers or improve marketing decisions for better ROI, then you’re going to want to upgrade to the next generation of measurement. Google Analytics 4 is a new kind of property. It’s replacing Universal Analytics next year and has several advantages, including: New data privacy
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Dark patterns are features of online interface design, crafted to intentionally force or manipulate users into doing things they would not otherwise do under normal circumstances. These tactics, drawn from extensive behavioral psychology research, benefit the website’s business and are unethical to use. Soon, they may also be illegal: legislation has recently been introduced to
Ethical UX and Dark Patterns Read More »
If you’re looking for a new digital agency, chances are that you’re either unhappy with your current agency, or looking to supplement an unmet need on your team, and you want to explore options. Either way, it’s an important decision. Understandably, you want to make the right choice. Otherwise, it’s like hiring someone who isn’t
Questions to Ask Before Choosing a Digital Agency Read More »
You know how important it is to give your customers a positive user experience (UX) with your website. Now what about your employees? If you work for a large organization, you’re probably using SharePoint as your intranet / employee portal platform. But no matter which platform you’re using, in today’s increasingly digital workplaces, your intranet
Increase Employee Engagement with Intranet UX Design Read More »
If pictures are worth a thousand words, how much more can your emails say with pictures that move? From animated GIFs and cinemagraphs, to embedded videos and CSS animations, today’s digital marketers have rich possibilities at their fingertips. When stacked against static emails, animated emails are better at catching attention and can more quickly explain
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Traditional animation for the web – including animated slides and headlines or parallax features – focuses on adding visual interest and flare, not on enhancing the user experience. Adding “zing” has its place but as users have become more savvy and digital devices more sophisticated, users have become hungry for a better overall experience. Taking
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A/B testing isn’t making marketers very happy. Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B testing is easy with the right tools, getting the answers you need takes time, practice and expertise. In fact, most A/B tests are never published because they
Time to Reconsider A/B Testing Read More »
Imagine someone cruising along and enjoying the journey, when a DEAD END sign suddenly appears. It can feel like a frustrating slap in the face! The same thing happens online with website dead ends that jolt users right out of the experience. The “endgame stage” of the user journey is an opportunity to create engagement,
Website UX: Don’t Leave Users Hanging Read More »
Website case study The world’s largest independent distributor of Toyotas called upon Signal to audit and optimize their finance website to provide customers with an improved user experience for managing their vehicle leases and loans. Their goals were to improve navigation and usability issues, and to personalize content based on where customers are in the
User-Centered Design Playbook Read More »
