Traditional animation for the web – including animated slides and headlines or parallax features – focuses on adding visual interest and flare, not on enhancing the user experience. Adding “zing” has its place but as users have become more savvy and digital devices more sophisticated, users have become hungry for a better overall experience. Taking […]
How Animated UI Enhances the User Experience Read More »
A/B testing isn’t making marketers very happy. Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B testing is easy with the right tools, getting the answers you need takes time, practice and expertise. In fact, most A/B tests are never published because they
Time to Reconsider A/B Testing Read More »
Imagine someone cruising along and enjoying the journey, when a DEAD END sign suddenly appears. It can feel like a frustrating slap in the face! The same thing happens online with website dead ends that jolt users right out of the experience. The “endgame stage” of the user journey is an opportunity to create engagement,
Website UX: Don’t Leave Users Hanging Read More »
Website case study The world’s largest independent distributor of Toyotas called upon Signal to audit and optimize their finance website to provide customers with an improved user experience for managing their vehicle leases and loans. Their goals were to improve navigation and usability issues, and to personalize content based on where customers are in the
User-Centered Design Playbook Read More »
The structural design of your website – AKA informational architecture – is critical to UX optimization. Visitors who can’t find what they need while navigating will become frustrated – or even worse, abandon your site altogether! Card sorting is an easy UX research method that helps you design a user-centered site that increases usability and
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You’ve invested time and money in website UX optimization, conducting a site audit and creating a new information architecture and UI. Don’t forget the final and most critical step in the user-centered design process: user testing to ensure the best possible customer experience. Digital tools make it easy User testing doesn’t have to be as
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In the wake of the recent Facebook data privacy scandal, the company is changing the way its popular Custom Audiences feature works. If you’re a marketer who uses Custom Audiences to target specific populations, read on to find out what’s changing and how it may impact how your business advertises on Facebook in the coming
Facebook Ads: What’s Changing Read More »
You invest a lot of time on the user experience (UX) of your websites and apps. But what about your emails? They’re a critical touchpoint on the journey, so emails that offer the best possible experience can strengthen your brand and get people to take some action. Follow the steps below to increase conversions and
Best Practices for UX in Email Design Read More »
Reduce, reuse…repurpose your content! Marketing content costs time, effort and money to create, so make sure to wring as much value as you can out of it. Take that presentation or white paper off the shelf and retool it to keep audiences engaged – and organic website traffic moving smoothly. Below, we lift the hood
Second Helpings: How to Repurpose Content Read More »
When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook. Studies show that interactive content is reusable, helps nurture leads – and aids in retention of your message. Consider great digital tools like the examples below to help customers “live” your brand at every stage of the sales
Digital Tools for Every Stage of the Funnel Read More »
