When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook. Studies show that interactive content is reusable, helps nurture leads – and aids in retention of your message. Consider great digital tools like the examples below to help customers “live” your brand at every stage of the sales funnel.
AWARENESS
When you’re looking to build awareness, even the simplest digital tool can add zing – and make your brand memorable. Quizzes are a popular way to create awareness early on. With a little more work, attention-grabbing photo or social collages are a stellar way to allow people to explore your product or service.
User generated content highlights photos and stories about hardworking people and tools for a unique digital and social experience.
ENGAGEMENT
Configurators, selection engines and other tools allow prospects to explore available product options. They also strengthen your value proposition. We also like using assessments and calculators at this stage of the game – entering information and learning about tangible benefits has high engagement value.
The interactive tool takes users through a series of questions to help choose between numerous product options.
LEAD GENERATION
Tempting prospects with helpful information is the soul of content marketing. And interactive digital tools help cement the connection. At this stage, we recommend cool tools like interactive infographics and interactive whitepapers to offer helpful education, data and thought leadership.
GE Selector / Value Calculator
A product selector tool with embedded calculators helps customers access immediate pricing estimates and value calculations.
LEAD NURTURING
At this stage, you know prospects are interested. The right digital tool can gather measurable data about potential clients and their needs – allowing you to follow up with targeted information. Try games, assessments and calculators here.
The fun, data-driven game educates users about the value of interactivity and gathers useful lead information.
SALES
When it’s time to make the sale, interactive tools can assist customers over the finish line with content such as interactive catalogs or solution planners. Lookbooks and tours can be another tool to use at the sales stage, making it easy for prospects to move from exploration to purchase.
An engaging iPad app showcases GE’s service offerings in nuclear plant safety and maintenance.
RETENTION
Improve customers’ experience over the long term with any of the tools to expand on your brand and help customers learn about products.
This app offers customers a map view of the last scanned location of their checked luggage, giving them a sense of confidence and control.
Thinking about a new digital tool to capture customers? Learn about Signal’s proven process here.
