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Reduced risk and better ROI for your most complex projects
You’ve probably heard of following an “agile” process for software or product development, however an agile approach is increasingly being used for marketing campaigns and initiatives.
We often recommend implementing an agile design and development process for complex digital projects with a wide scope and long duration.
While the level of formality for agile projects may vary, the methodology is designed to provide more immediate results than a traditional waterfall development process. The essence of agile is simple: get your work into the hands of your customers and end users as early and often as possible to ensure the final product is exactly what they need.
A compelling employment brand can engage current employees and attract new ones to your organization.
All features for the project are collected in a “product backlog,” then prioritized and divided among short, typically 3-4 week, sprints. At the end of each sprint, specific deliverables are completed and shared with your internal stakeholders and typically a group of your customers to obtain their feedback. User feedback will shape deliverables and prioritize work for each subsequent sprint.
When the project is initiated, Signal will work with you to gather and/or create the project vision, goals, objectives and stakeholders. The steps we take include:
- Define the audience and develop user personas
- Document the ideal user journey or experience
- Develop a product backlog to capture all desired features
- Determine how success will be measured
- Assemble the project team, including customers to provide ongoing feedback
From there, we divide the full project scope into short sprints. At the end of each sprint, deliverables will be shared with your internal stakeholders and your customers to obtain their feedback. Feedback will shape deliverables and prioritize work for each subsequent sprint.
The actual number of sprints and key project milestones/deliverables is determined after your project is further defined.
We facilitate daily,15-min, “stand-up meetings” (a.k.a “Scrum meetings”) to allow the team to share what was achieved yesterday, what will be achieved today, and define any areas where help is needed. We watch for issues and help remove any roadblocks.
In addition to the daily stand-up meetings, we like to have a weekly collaborative work session with you, where we have more time to go into depth about a particular topic.
After each sprint, we review all features of what has been delivered to confirm the deliverables work as expected and validate business benefits. The team brainstorms ideas to resolve any issues and reprioritize, add/remove features, etc.
As the name implies, the Sprint Retrospective is an opportunity for our collaborative project team to look back and discuss what went well, what could improve, and make any commitments to improve during the following sprint.
The project will close when all features are completed or when no time or budget remains. We ensure all deliverables are completed and capture lessons learned.