Your website is your organization’s face to the world. It’s where you interact with your audience – and where potential customers find and learn about you. A full website redesign is the best way to keep things fresh and functional…but what if you don’t have the budget? The good news: small tweaks can have a […]
3 Quick Fixes to Boost Conversions Read More »
Remember when you were in kindergarten? After those tasty PB&J sandwiches and chocolate milk for lunch, it was learning center time. Yes! Kids spent the afternoon rotating between a few numbered tables, each one designed for fun, hands-on exploration of subjects like math, writing or science. I remember that the science table had shells, leaves,
Create Engagement with a Learning Center Read More »
Marketers are always looking for creative ways to focus efforts, reach specific audiences, or convert web traffic to leads. Many are finding that microsites fit the bill. A microsite is a web page (or small set of pages) that’s a distinctive offshoot of an existing website – often with its own unique domain name. While
Microsites: the good, the bad, and the effective Read More »
From time to time, clients will send us a tiny 40K JPEG image for a print layout, or ask us to “just grab it off the web.” We have to explain that such moves won’t work because the image resolution is too low. Let’s take a closer look at why that is. The resolution of
The Client’s Guide to Images Part 1: Image Resolution [Infographic] Read More »
In a September 2013 AYTM Market Research survey, 26.4 percent of respondents reported using health-related apps…
Life Sciences Marketing: Mobile and Tablet Applications Read More »
Within the past 12 months or more, we have seen a dramatic rise in mobile development projects for large, enterprise corporations. Specifically, the need has been for these organizations to arm their sales teams with mobile tools that allow them to better engage and sell to their customers. This trend is being driven not only
Why Enterprise Sales and Marketing Teams Are Turning to Mobile Read More »
With the cost of digital marketing tactics like PPC and SEO on the rise, companies are looking for ways to make their budgets stretch further. A weak landing page can lead to money down the drain. In many cases, a few simple tests can uncover opportunities to increase conversion rates. Even the smallest percentage increase
Landing Page Testing: 10 Tips to Get Started Read More »
