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Sprint Planning

From there, we divide the full project scope into short sprints. At the end of each sprint, deliverables will be shared with your internal stakeholders and your customers to obtain their feedback. Feedback will shape deliverables and prioritize work for each subsequent sprint. The actual number of sprints and key project milestones/deliverables is determined after […]

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Initial Plannings

When the project is initiated, Signal will work with you to gather and/or create the project vision, goals, objectives and stakeholders. The steps we take include: Define the audience and develop user personas Document the ideal user journey or experience Develop a product backlog to capture all desired features Determine how success will be measured

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Paid social

Audience targeting: Segment personas and use unique targeting tools available on LinkedIn, Facebook/Instagram, and Twitter Budgeting: Define objectives and tactics to help determine estimated audience sizes and budgets needed to obtain desired goals on time Strategy: Create a full-funnel strategy for each platform, including recommended account structure, campaign setup details, recommended ad formats and high-level

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Organic social

We produce social media content tailored to your digital strategy and editorial calendar. Steps include: Brand strategy Content strategy and development Define and align business goals and objectives with social media goals and metrics Define primary and ancillary audiences Review existing social presence for audience size, post frequency, types of content, hashtag usage Evaluate key

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Organic search marketing research and planning

We can conduct a comprehensive review of: Existing search engine visibility Search visibility for top competitor(s) Search volume trends, top keywords How domain appears in search results pages Accessibility, navigation issues, redirects Use of H1, title and other tags Mobile design Social media presence Intuitive navigation, link worthy content, freshness, frequency, overall design Authority: what

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Campaign setup & management

Signal sets up your account, campaigns and ad groups. We also write effective ads, implement conversion tracking, and build upon the program: Filter out wasteful, irrelevant clicks and non-converting traffic with negative keywords Maximize relevance across campaigns for higher Quality Scores Raise click-through rates with strong keyword, text ad, and ad group targeting Expand and

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Display ads & retargeting

Display advertising allows you to reach a wide range of customers, choose which sites your ads appear on, and engage people with custom messaging. Whether your objective is to create awareness, drive leads or stay top of mind as customers continue their research journey, our custom messaging can target people through a variety of methods:

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