Campaign setup & management

Signal sets up your account, campaigns and ad groups. We also write effective ads, implement conversion tracking, and build upon the program:

  • Filter out wasteful, irrelevant clicks and non-converting traffic with negative keywords
  • Maximize relevance across campaigns for higher Quality Scores
  • Raise click-through rates with strong keyword, text ad, and ad group targeting
  • Expand and refine keywords, testing different match types for improved targeting
  • Test multiple text ads to optimize CTR, conversion rate and cost per conversion
  • Leverage applicable new features as they arise to improve performance
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