Signal sets up your account, campaigns and ad groups. We also write effective ads, implement conversion tracking, and build upon the program:
- Filter out wasteful, irrelevant clicks and non-converting traffic with negative keywords
- Maximize relevance across campaigns for higher Quality Scores
- Raise click-through rates with strong keyword, text ad, and ad group targeting
- Expand and refine keywords, testing different match types for improved targeting
- Test multiple text ads to optimize CTR, conversion rate and cost per conversion
- Leverage applicable new features as they arise to improve performance