Paid social

  • Audience targeting: Segment personas and use unique targeting tools available on LinkedIn, Facebook/Instagram, and Twitter
  • Budgeting: Define objectives and tactics to help determine estimated audience sizes and budgets needed to obtain desired goals on time
  • Strategy: Create a full-funnel strategy for each platform, including recommended account structure, campaign setup details, recommended ad formats and high-level creative concepts
  • Campaign asset creation: Build out ads for efforts across the funnel, including multiple ad sets per campaign, and multiple ad variations per set
  • Tracking & management: Set up the account, install pixels and configure conversion tracking, create audiences and build out campaigns, and then proactively monitor engagement, optimize and build upon the program
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