Audience targeting: Segment personas and use unique targeting tools available on LinkedIn, Facebook/Instagram, and Twitter
Budgeting: Define objectives and tactics to help determine estimated audience sizes and budgets needed to obtain desired goals on time
Strategy: Create a full-funnel strategy for each platform, including recommended account structure, campaign setup details, recommended ad formats and high-level creative concepts
Campaign asset creation: Build out ads for efforts across the funnel, including multiple ad sets per campaign, and multiple ad variations per set
Tracking & management: Set up the account, install pixels and configure conversion tracking, create audiences and build out campaigns, and then proactively monitor engagement, optimize and build upon the program
