We produce social media content tailored to your digital strategy and editorial calendar. Steps include:
- Brand strategy
- Content strategy and development
- Define and align business goals and objectives with social media goals and metrics
- Define primary and ancillary audiences
- Review existing social presence for audience size, post frequency, types of content, hashtag usage
- Evaluate key competitors’ social presence
- Develop relevant hashtags, subject matters and creative themes
- Define style guides for each respective channel focusing on tone, visual treatments and how to engage viewers
- Develop calendar for post types and frequency