Brand Strategy

Create or update your brand

We can help you update your brand for changing times, or create a new one from the ground up, with attention to messaging, design and the customer experience.

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Our Work

Discovery

Conduct corporate branding online surveys
Conduct competitive analysis of corporate or employment brand
Hold interactive brand discovery sessions with key stakeholders to capture insights into what makes your brand unique, including:
- Competitive landscape
- Business goals
- Key audiences / personas
- Values
- Mission and vision
- Your “why” or organizational purpose

Brand message development

Develop and finalize messaging platforms, including:
- Brand essence and promise
  - Who we are / how we help our customers
- Brand differentiators
  - What sets your company apart
- Brand personality / voice
  - Content and tone guidelines
- High-level key messages / proof points
- Writing and style guidelines

Brand design / look and feel

Develop and finalize the look and feel of your brand, including:
- Logo
- Color palette
- Typography
- Imagery
- Iconography
Our team has superior skills in developing comprehensive brand guides that address both messaging and design.

Brands we work with

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