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Brand Strategy
Create or update your brand
We can help you update your brand for changing times, or create a new one from the ground up, with attention to messaging, design and the customer experience.
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Our Work
A compelling employment brand can engage current employees and attract new ones to your organization.
Discovery
- Conduct corporate branding online surveys
- Conduct competitive analysis of corporate or employment brand
- Hold interactive brand discovery sessions with key stakeholders to capture insights into what makes your brand unique, including:
- Competitive landscape
- Business goals
- Key audiences / personas
- Values
- Mission and vision
- Your “why” or organizational purpose
Brand message development
Develop and finalize messaging platforms, including:
- Brand essence and promise
- Who we are / how we help our customers
- Brand differentiators
- What sets your company apart
- Brand personality / voice
- Content and tone guidelines
- High-level key messages / proof points
- Writing and style guidelines
- Brand essence and promise
Brand design / look and feel
Develop and finalize the look and feel of your brand, including:
- Logo
- Color palette
- Typography
- Imagery
- Iconography
Our team has superior skills in developing comprehensive brand guides that address both messaging and design.
Brands we work with
