What’s your content strategy?
We can help you update your brand for changing times, or create a new one from the ground up, with attention to messaging, design and the customer experience.
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A compelling employment brand can engage current employees and attract new ones to your organization.
Discovery
- Conduct corporate branding online surveys
- Conduct competitive analysis of corporate or employment brand
- Hold interactive brand discovery sessions with key stakeholders to capture insights into what makes your brand unique, including:
- Competitive landscape
- Business goals
- Key audiences / personas
- Values
- Mission and vision
- Your “why” or organizational purpose
Brand message development
Develop and finalize messaging platforms, including:
- Brand essence and promise
- Who we are / how we help our customers
- Brand differentiators
- What sets your company apart
- Brand personality / voice
- Content and tone guidelines
- High-level key messages / proof points
- Writing and style guidelines
Brand design / look and feel
Develop and finalize the look and feel of your brand, including:
- Logo
- Color palette
- Typography
- Imagery
- Iconography
Our team has superior skills in developing comprehensive brand guides that address both messaging and design.
Brands we work with
About Signal
We’re a digital agency in Raleigh, North Carolina, the heart of the Research Triangle. For more than 25 years, our friendly developers, designers, strategists and writers have been serving clients in Life Science, Manufacturing and many other industries. Let us put our creative and marketing mojo to work for you.