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CONTENT STRATEGY & DEVELOPMENT
Engaging content for any channel
Our team develops the content that works best for your brand, drawing on our expertise in copywriting, copyediting, message development, and internal and external communications.
A compelling employment brand can engage current employees and attract new ones to your organization.
- Create comprehensive catalog of content (web pages, white papers, webinars, case studies, interactive graphics, videos, emails, other)
- Build out user tasks or conversion points, such as quality website visits, form fills, email opens, video views, and other types of actions to move people through the funnel
- Create a calendar that layers known events and communications with other ideas for types of content, themes, audience segments and hashtags
- Collaborate with you on a regular basis to refine the calendar
Repurposed content development
- Repackage existing content into formats that are more engaging, more digestible or more “snackable” to deliver a more successful campaign
- Supplement content as needed to help fill the gap
Custom content development
- Develop white papers, fact sheets, infographics, blog posts, video scripts, e-mails, interactive content and more
- Create focused thought leadership pieces derived from stakeholder interviews or using new or existing researc
- Work with your subject matter experts to create a comprehensive messaging platform including elements such as tagline, value proposition, brand voice, brand personality, key messages and supporting proof points