Develop white papers, fact sheets, infographics, blog posts, video scripts, e-mails, interactive content and more Create focused thought leadership pieces derived from stakeholder interviews or using new or existing research
Custom content development Read More »
Repackage existing content into formats that are more engaging, more digestible or more “snackable” to deliver a more successful campaign Supplement content as needed to help fill the gaps
Repurposed content development Read More »
Create a calendar that layers known events and communications with other ideas for types of content, themes, audience segments and hashtags Collaborate with you on a regular basis to refine the calendar
Create comprehensive catalog of content (web pages, white papers, webinars, case studies, interactive graphics, videos, emails, other) Build out user tasks or conversion points, such as quality website visits, form fills, email opens, video views, and other types of actions to move people through the funnel
Develop and finalize messaging platforms, including: Brand essence and promise Who we are / how we help our customers Brand differentiators What sets your company apart Brand personality / voice Content and tone guidelines High-level key messages / proof points Writing and style guidelines
Brand message development Read More »
Conduct corporate branding online surveys Conduct competitive analysis of corporate or employment brand Hold interactive brand discovery sessions with key stakeholders to capture insights into what makes your brand unique, including: Competitive landscape Business goals Key audiences / personas Values Mission and vision Your “why” or organizational purpose
Create a plan for UX / UI improvements based on user research and testing Develop wireframes of key pages to illustrate flow, functionality and layouts Create high-fidelity screen designs of key pages and components for a clickable prototype
Conduct user testing of new website with think-aloud sessions and other methodologies Analyze user feedback to evaluate performance and further optimize the website
Testing & Optimization Read More »
Audit current website Prioritize tasks for each page (what are the “jobs to be done”?) Conduct user experience testing of current website (Preference tests, open and closed card sorting, etc.) Update site maps based on testing insights
Information architecture Read More »
Define project vision, business goals and objectives and KPIs / measurement plan Review competitor websites, existing customer research and analytics Define and/or refine user personas and create customer journey maps
Planning & research Read More »
