Paid search using Google Ads is one of the most direct routes to leads because it shows ads to users who are actively researching what you offer. Targeted paid search plans that expand beyond the bottom-of-the-funnel keywords using persona data and other research tools Compelling ad + landing page combinations that uniquely speak to your […]
Signal will work with you to refine your campaign goals, build a structure (email frequency, user-driven drip flow logic, etc.) and prioritize content. We will coordinate with you to determine the general concept for each message and to refine and develop additional content. Depending on the agreed upon scope of work, Signal can assist with
Behavioral or trigger-based Transactional Monthly newsletters Lead nurture or “drip” campaigns Advanced audience segmentation Announcements Featured product emails or service highlights Internal communications
Email campaign categories Read More »
Every project is tailored to your needs, following our customer-centric Agile design and development approach. We work with you every step of the way: Determining your audience Defining the content Creating concepts with UX and UI design Ensuring system integration with other data sources (user authentication, marketing automation, analytics, CRM, etc.) Conducting user feedback and
Our process and capabilities Read More »
Product configurators Product value calculators Sales enablement tools Data visualization tools Product selectors Contests Games Other custom web apps and customer engagement tools
Specializing in custom web apps Read More »
We’ll work with you to determine your budget for the program, and using average conversion benchmarks, help illustrate expected results and ROI. The sample chart shows average benchmarks for three marketing channels within the finance and insurance industry space. We’ve assigned a monthly budget to each channel base on an overall monthly ad spend of
Budgeting and benchmarking Read More »
Personas: Create or validate customer personas, including demographics, motivations, frustrations and more Journey mapping: Develop a Customer Journey Map based on your personas – including sources and channels for brand discovery, as well as milestones, user tasks and/or conversion points Content alignment: Tap existing content that best pairs with different stages of the funnel and
Goals and objectives: Outline goals and objectives and align them with trackable metrics for individual campaigns Competitive audit: Conduct competitive audit of key competitors’ digital presence for positioning, social channels, audience size, post frequency, types of content and hashtag usage
Digital Strategy Content Strategy & Development Social Media Marketing – paid and organic Search Marketing – organic SEO, paid search, display and remarketing Email Marketing – lead generation and lead nurturing campaigns Advanced Analytics & Campaign Tracking – marketing automation, CRM integration and analytics configuration
Full suite of services Read More »
Work with your subject matter experts to create a comprehensive messaging platform including elements such as tagline, value proposition, brand voice, brand personality, key messages and supporting proof points
Message development Read More »
