When it comes to reaching an audience, video is unparalleled. And when it comes to creating a human connection, using people in videos is the key to success. Whether you’re creating internal messages or targeting your prime marketing audience, the voices – and faces – you use in a video can increase the effectiveness. Creating […]
The Value of Human Connection in Video Read More »
In recent years, companies have been focusing on digitizing their customer experience to empower their customers online. Social distancing measures have only accelerated this trend, so it’s more critical than ever for businesses that depend on brick and mortar locations, face-to-face interactions or traditional paperwork to take action and implement an end-to-end digital customer journey.
Clear the Digital Path for Your Customers Read More »
In the HR world of talent recruitment and retention, corporate culture has always been a priority. There are many studies and plenty of anecdotal evidence to show the organic correlation between a healthy work culture and a healthy bottom-line. The COVID-19 pandemic has now forced businesses to truly view their employees as human beings as
What Makes a Supportive Corporate Culture? Read More »
It’s said a thousand times a day, in a thousand different ways, that we are living in unprecedented times. By definition an unprecedented event is “without previous instance; never before known or experienced; unexampled or unparalleled.” And while history is replete with other deadly pandemics, COVID-19 and our actions to subdue it have caused massive disruptions to
What’s the Touchstone for Your Business? Read More »
Smartphone cameras have gotten very sophisticated, leading many companies to choose shooting their own videos instead of hiring a professional crew, for everything from in-house training to marketing and social media. But there are a number of potential pitfalls that can lead to disappointing results. Here are a few of our best practices for shooting
10 Tips for Better Do-It-Yourself Videos Read More »
We typically begin each year assessing business performance and needs, defining sales goals and organizing marketing campaigns and initiatives. After meeting with a variety of different stakeholders, we develop a fresh, and sometimes daunting, to-do list. With limited time and resources, and pressure to meet immediate deadlines, we’re usually inclined to get started executing tactics
Go Slow to Go Fast Read More »
You’ve crafted a strong employee value proposition (or EVP) that clearly communicates the work culture you’d like to create in your company. You’ve also developed related visuals to help capture who you are as an employer. Now, how do you launch your brand and bring it to life? The first step is to flesh out
Bringing Your Employer Brand to Life Read More »
In a 2009 TED Talk, Simon Sinek introduced the fundamental question, “What’s your ‘why’?” Eleven years and 47 million views later, the question has become ubiquitous, but corporate leaders are still grappling with the answer and fallout from that lack of understanding. Why does your company exist? Defining your organization’s “why” lets potential employees know
Communicating your WHY Read More »
Is your company looking for increased employee retention? Or hoping to better attract talented candidates? A good first step is to evaluate your employer brand – a combination of consistent visuals and messaging that tells employees (and job candidates!) what it means to work with your company. Talk to the subject matter experts within your
How’s Your Employer Brand? Read More »
At Signal, we believe that the employee experience drives the customer experience. We look to employees to deliver great experiences to our customers, yet many of us miss the opportunity to create great experiences for them. If you think that employer branding sounds like a “soft” activity, think again. With its focus on engagement – of both employees
Strong Employer Brands Drive Engagement Read More »
