As businesses grow and evolve, one crucial aspect that often gets overlooked is the power of messaging. Imagine going to a restaurant with no menus or any signage about their bill of fare. To order, you can only tell an uninformed server what you might like, and they have to go ask the kitchen […]
The Power of a Messaging Platform: Building Blocks for Marketing Success Read More »
Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and
Embracing AI as a Core Component of Modern Business Read More »
Signal, a digital agency based in Raleigh, N.C., announced today that it recently named Kyle Wilson its newest account executive. Wilson joins Signal with nearly 10 years of sales and marketing experience. “We are excited to welcome Kyle to our team, focusing on new business development,” said Ricky Haynes, president of Signal. “We are confident
New Account Executive Joins Signal Read More »
We often find that marketers are under such pressure to create and execute campaigns that they often don’t take a step back to clearly define and optimize their marketing strategy. Completing this fundamental step establishes a strong foundation for your entire program. Having this foundation allows you to build faster and more cohesive campaigns and
A Digital Marketing Framework for Executing More Effectively Read More »
In the HR world of talent recruitment and retention, corporate culture has always been a priority. There are many studies and plenty of anecdotal evidence to show the organic correlation between a healthy work culture and a healthy bottom-line. The COVID-19 pandemic has now forced businesses to truly view their employees as human beings as
What Makes a Supportive Corporate Culture? Read More »
You’ve crafted a strong employee value proposition (or EVP) that clearly communicates the work culture you’d like to create in your company. You’ve also developed related visuals to help capture who you are as an employer. Now, how do you launch your brand and bring it to life? The first step is to flesh out
Bringing Your Employer Brand to Life Read More »
In a 2009 TED Talk, Simon Sinek introduced the fundamental question, “What’s your ‘why’?” Eleven years and 47 million views later, the question has become ubiquitous, but corporate leaders are still grappling with the answer and fallout from that lack of understanding. Why does your company exist? Defining your organization’s “why” lets potential employees know
Communicating your WHY Read More »
Is your company looking for increased employee retention? Or hoping to better attract talented candidates? A good first step is to evaluate your employer brand – a combination of consistent visuals and messaging that tells employees (and job candidates!) what it means to work with your company. Talk to the subject matter experts within your
How’s Your Employer Brand? Read More »
At Signal, we believe that the employee experience drives the customer experience. We look to employees to deliver great experiences to our customers, yet many of us miss the opportunity to create great experiences for them. If you think that employer branding sounds like a “soft” activity, think again. With its focus on engagement – of both employees
Strong Employer Brands Drive Engagement Read More »
Considering a video for an upcoming industry event? Clients often engage us to create corporate videos – sometimes called “screensavers” – to get attendees’ attention at a tradeshow, conference or convention. The tradeshow video is the perfect opportunity to show your brand in a new light that goes beyond the dry corporate presentation. In this
5 Best Practices for Your Next Tradeshow / Conference Video Read More »
