Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers …
The best brand stories depend on a genuine human connection and exceptional experience – and there’s no better way to create that bond than video. Live and motion content will continue to dominate marketing in 2019, giving you a sweet opportunity to build real relationships with your audience. In this, Part 1 of a new …
A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance. A recent analysis of 13 major brands, from their inception to 2016, …
Positive customer experiences drive greater engagement According to leading experts, customer experience (or CX) is the “next competitive battleground,” one that will stand as a critical measure of business success in a world of increased consumer power.1 But what exactly does CX mean? Customer experience is the sum total of what your customer wants, does, …
The Triangle Heart Ball brings together our community’s most prominent physicians, executives, philanthropists and leaders every February for an inspirational celebration of life. This elegant, black-tie affair includes dinner, dancing, live entertainment and both silent and live auctions. It is a premier social event to celebrate and support the American Heart Association’s mission to build …
We are honored to announce our new partnership with Ronald McDonald House of Chapel Hill. We will be working with the organization to provide marketing and creative support, as well as digital strategies to support their recent growth and capacity for care in North Carolina.
According to leading experts, customer experience (or CX) is the “next competitive battleground” that will stand as the measure of business success. But what exactly does CX mean? Customer experience is the sum total of what your customer wants, does, sees, thinks, feels and likes. CX is made up of direct contact (the general course …
Your content has a tough job. It has to build trust and rapport with your audiences, so they come to you when they need your product or service. It has to address their goals and what’s important to them. It has to solve their problems. It has to outline the benefits of your brand or …
A great website is an experience. It strongly influences how you feel about a company or product and can move you to make contact – or make a purchase. At Signal, we’re always keeping an eye on the latest in web design that helps our clients stand out online. These are the cool new trends …
A well-crafted business presentation can persuade your employees to support a new strategy – or your customers to buy your product. It pays to spend time looking at how you’ll showcase your messages and stories. At Signal, we help our clients create high-end presentations. And we often get asked about the differences between the three …
