Reduce, reuse…repurpose your content! Marketing content costs time, effort and money to create, so make sure to wring as much value as you can out of it. Take that presentation or white paper off the shelf and retool it to keep audiences engaged – and organic website traffic moving smoothly. Below, we lift the hood
Second Helpings: How to Repurpose Content Read More »
When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook. Studies show that interactive content is reusable, helps nurture leads – and aids in retention of your message. Consider great digital tools like the examples below to help customers “live” your brand at every stage of the sales
Digital Tools for Every Stage of the Funnel Read More »
Today’s online ecosystem is increasingly sophisticated and complex, making audience targeting and customer experience (CX) insanely important. Success lies in having a deep understanding of your target audience – being able to see your products through their eyes – to deliver the perfect content and website experience. Consider gender and generational differences for a fresh
Gender & Generation Marketing Read More »
The end of the year is the time to reflect on progress and plan for the future. At Signal, the customer satisfaction survey is a critical part of this process. Our customer survey offers us priceless insights into what our clients like, what they dislike and where we can make better decisions to keep them
Customer Surveys: Reflect on progress, plan for the future Read More »
A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance. A recent analysis of 13 major brands, from their inception to 2016,
Even Good Logos “Go Bad” Read More »
In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference. Enter “dense” content, which offers readers “a lot of good, perceived value in a little bit of time.” Professionally written, dense content helps you tell the best story. It also serves up SEO, usability
The skinny on dense content Read More »
Staying above the endless stream of social media noise is hard work. To keep your audiences engaged, you need to share interesting content constantly. What’s a busy social media manager to do? Check out our recommendations below! Cross-posting: saving time but sacrificing effectiveness When you have an item to share on Twitter, Facebook, LinkedIn, Instagram
Switch from cross-posting to cross-promoting Read More »
There’s a special sauce that can take your marketing emails from meh to marvelous. And that’s critically important in a world where American adults say they spend an unbelievable 10 hours, 39 minutes a day consuming media – much of that on mobile devices. If you want your audience to be engaged – and to
Marvelous Email Marketing Read More »
A recent article on the popular Occam’s Razor marketing blog caused a stir by suggesting that marketers stop all organic social media marketing activity. We compiled the key points – and a suggestion for how you can get the biggest bang for your buck with social media. The dream of organic reach When they first
Is organic social media costing you customers? Read More »
Reduce your legal risk & increase your reach The World Health Organization estimates that more than a billion people in the world today live with a disability.1 And those people want and need to use the internet in their daily lives. Web accessibility makes the entire web more useful to everyone. It’s become even more
Website Accessibility 101 Read More »
