Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and …
Embracing AI as a Core Component of Modern Business Read More »
We often find that marketers are under such pressure to create and execute campaigns that they often don’t take a step back to clearly define and optimize their marketing strategy. Completing this fundamental step establishes a strong foundation for your entire program. Having this foundation allows you to build faster and more cohesive …
A Digital Marketing Framework for Executing More Effectively Read More »
You’ve crafted a strong employee value proposition (or EVP) that clearly communicates the work culture you’d like to create in your company. You’ve also developed related visuals to help capture who you are as an employer. Now, how do you launch your brand and bring it to life? The first step is to flesh out …
Employer branding, and the work culture that supports it, make a real difference to employees and to your bottom line. Are you having difficulties recruiting in a competitive market? Seeing more employee turnover in critical roles – or across the board? Experiencing employee engagement challenges? All of the above? A company’s employment branding is critical …
Imagine someone cruising along and enjoying the journey, when a DEAD END sign suddenly appears. It can feel like a frustrating slap in the face! The same thing happens online with website dead ends that jolt users right out of the experience. The “endgame stage” of the user journey is an opportunity to create engagement, …
Reduce, reuse…repurpose your content! Marketing content costs time, effort and money to create, so make sure to wring as much value as you can out of it. Take that presentation or white paper off the shelf and retool it to keep audiences engaged – and organic website traffic moving smoothly. Below, we lift the hood …
Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak dataviz.” The fact is that our brain’s visual wiring means that infographics are the most effective way to communicate data. And we’re still in the early …
There are certainly times when broad communications are appropriate. When you’re offering a “FREE LARGE PIZZA WITH ANY PURCHASE!” you know that it’s going to appeal to a large audience. Most of the time, however, your message isn’t as simple – so you need to target your communications. Most marketers spend a fair amount of …
Have you ever tapped on a search result on your mobile phone, only to find yourself scrolling sideways to see all the content – or pinching in to see tiny text and links? It’s a frustrating experience – and Google has been experimenting with ways to improve it. So if you’ve been putting off mobile …
Google Is Focusing on Mobile Usability. So Should You. Read More »
There’s a big shift in how people are consuming digital content. Everywhere you look, people are scanning their mobile devices – while they wait in line, at the coffee shop or on public transportation. Software company Litmus reports that 51% of emails are currently opened or previewed on a mobile device, and the trend is …
