SEO has changed. So have we. Here’s how Signal is evolving our strategy to meet a new era of discovery. The way people search for information is changing quickly and dramatically. At Signal, we’re responding with intentional updates to how we think about, plan, and execute SEO. These shifts aren’t about chasing trends—they’re about aligning […]
Reframing SEO: How Signal’s Approach Is Evolving Read More »
Today’s chatbots go far beyond simple website pop-ups. They’re embedded across experiences—welcoming visitors on landing pages, qualifying leads in real time, sharing content, and even scheduling demos—while speaking in your brand’s voice. While they’re not a substitute for human interaction, AI chatbots can help automate repetitive tasks, accelerate response times, and support marketing and sales
Exploring the Potential of AI Chatbots in Marketing & Sales Read More »
/wp-content/uploads/2024/09/video-marketing-strategy_hero.mp4Video is one of the most effective ways to educate and engage your customers across all digital channels. It’s become a primary tool for advertising and marketing communications and is an indispensable asset for businesses looking to position themselves as an industry leader. Proactively planning and implementing a well-defined video marketing strategy allows you to
Building a Video Marketing Strategy Read More »
More Dynamic Than Ever: Meta’s New Flexible Ads As a digital agency, we’ve seen the evolution of dynamic creative ads from Google in 2011 to Meta’s adoption in 2015. These ads revolutionized online advertising by allowing a set of variables in imagery and copy to automatically change based on user behavior, offering a substantial
Meta Is Replacing Dynamic Creative With Flexible Ad Format Read More »
In the ever-evolving digital marketing landscape, staying informed about platform changes is crucial to ensure your strategy remains effective and competitive. Continuously adapting to new trends and advancements can help you better connect with your target audience and develop your short and long-term digital strategies. User-Generated Content (UGC): A digital staple Whether it be incorporating
Digital Marketing Trends: Mid-Year Check-In Read More »
Artificial intelligence has met its new frontier: video. From generating custom footage, to trimming long-form video into shareable clips, to creating entire videos from simple text prompts… the technologies are undergoing rapid evolution and daily improvement. As this transformation occurs, Signal is working to master and incorporate video AI into our current systems along
Embracing the Power of Video AI Read More »
Come with me, and you’ll see, a world of image generation. With roots stretching back to the early ’70s with the conception of the AARON series of computer programs, AI image generation has undergone exponential growth over the past few years as the AI boom has emerged and forged on. How do AI image
AI Image Generation: A Creative Conduit Read More »
The ability to see the future is a power oft-written about in sci-fi as a far-away fantasy. For Signal, that future is now with the use of predictive AI. Predictive AI uses historical data and machine learning to forecast future trends, equipping us with the power of informed decision-making. These technologies can assist businesses
Predictive AI: Marketing’s Crystal Ball Read More »
Every day, Signal’s creative team finds solutions when available content elements are less than ideal. Whether it’s headshots that are too low-resolution, stock photos that need editing, or video clips with poor audio, we try our best to work our magic – but sometimes the results can still be pretty lousy. But new breakthroughs in
Creative Catalysts: Generative AI Tools from Adobe Read More »
Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing
Signal Case Study: Menemsha Paid Digital Marketing Program Read More »
