Blog Archives - Page 2 of 13

Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company

Leave a Comment / Blog / signal2023

Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing […]

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The Power of a Messaging Platform: Building Blocks for Marketing Success

Leave a Comment / Blog / signal2023

As businesses grow and evolve, one crucial aspect that often gets overlooked is the power of messaging. Imagine going to a restaurant with no menus or any signage about their bill of fare. To order, you can only tell an uninformed server what you might like, and they have to go ask the kitchen

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Improve Your Customer Experience with a Customer Journey Map

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A customer journey map (CJM) is an essential tool for improving your team’s understanding of the customer and enhancing the customer experience. Creating a comprehensive, customer-centric view helps everyone understand the customer’s needs, pain points and expectations at each stage of the customer journey. With this understanding, businesses can identify areas for improvement and

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Navigating the Decline of Referral Traffic from Social Media

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If your site has seen a decrease in referral traffic from social media in last few quarters, you’re not alone. As the digital and social landscapes continually evolve, a significant change has reared its head this year: declining referral traffic from major social media platforms like Facebook and X (formerly Twitter). Meanwhile, LinkedIn remains consistent

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Embracing AI as a Core Component of Modern Business

Leave a Comment / Blog / signal2023

Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and

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New Account Executive Joins Signal

Leave a Comment / Blog / signal2023

Signal, a digital agency based in Raleigh, N.C., announced today that it recently named Kyle Wilson its newest account executive. Wilson joins Signal with nearly 10 years of sales and marketing experience. “We are excited to welcome Kyle to our team, focusing on new business development,” said Ricky Haynes, president of Signal. “We are confident

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Become One with Your Customer

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Does your team have a genuine and acute understanding of your customers’ needs, wants and behaviors? If you’re uncertain, optimizing personas will help ensure the success of your entire marketing program. Without personas, your messaging may not resonate with your target audience, or you might miss your audience entirely, resulting in inefficient marketing efforts. Keep

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Expect the Unexpected in 2023

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Legendary college football coach Bear Bryant always said to “expect the unexpected.” For Bear, this meant creating a plan but being ready to respond to whatever arose, and putting forth the best possible effort to take advantage of opportunities. Call it flexible preparation. Marketers are facing a similar playing field this new year. While 2022

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Getting Started with the New Google Analytics

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If you’re using Google Analytics to create better experiences for your customers or improve marketing decisions for better ROI, then you’re going to want to upgrade to the next generation of measurement. Google Analytics 4 is a new kind of property. It’s replacing Universal Analytics next year and has several advantages, including: New data privacy

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Signal Case Study: GE Aviation Test Services Digital Marketing Awareness Program

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Situation With over 100 years of Aviation product design and testing experience, GE’s Test Services division has developed comprehensive and flexible testing processes and skills, including planning, design, instrumentation, test execution and beyond. However, revenue was declining, and it needed to rebuild a sales pipeline. A root cause included a lack of external awareness of

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