The ability to see the future is a power oft-written about in sci-fi as a far-away fantasy. For Signal, that future is now with the use of predictive AI. Predictive AI uses historical data and machine learning to forecast future trends, equipping us with the power of informed decision-making. These technologies can assist businesses […]
Predictive AI: Marketing’s Crystal Ball Read More »
Every day, Signal’s creative team finds solutions when available content elements are less than ideal. Whether it’s headshots that are too low-resolution, stock photos that need editing, or video clips with poor audio, we try our best to work our magic – but sometimes the results can still be pretty lousy. But new breakthroughs in
Creative Catalysts: Generative AI Tools from Adobe Read More »
Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing
Signal Case Study: Menemsha Paid Digital Marketing Program Read More »
Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing
Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company Read More »
As businesses grow and evolve, one crucial aspect that often gets overlooked is the power of messaging. Imagine going to a restaurant with no menus or any signage about their bill of fare. To order, you can only tell an uninformed server what you might like, and they have to go ask the kitchen
The Power of a Messaging Platform: Building Blocks for Marketing Success Read More »
A customer journey map (CJM) is an essential tool for improving your team’s understanding of the customer and enhancing the customer experience. Creating a comprehensive, customer-centric view helps everyone understand the customer’s needs, pain points and expectations at each stage of the customer journey. With this understanding, businesses can identify areas for improvement and
Improve Your Customer Experience with a Customer Journey Map Read More »
If your site has seen a decrease in referral traffic from social media in last few quarters, you’re not alone. As the digital and social landscapes continually evolve, a significant change has reared its head this year: declining referral traffic from major social media platforms like Facebook and X (formerly Twitter). Meanwhile, LinkedIn remains consistent
Navigating the Decline of Referral Traffic from Social Media Read More »
Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and
Embracing AI as a Core Component of Modern Business Read More »
Signal, a digital agency based in Raleigh, N.C., announced today that it recently named Kyle Wilson its newest account executive. Wilson joins Signal with nearly 10 years of sales and marketing experience. “We are excited to welcome Kyle to our team, focusing on new business development,” said Ricky Haynes, president of Signal. “We are confident
New Account Executive Joins Signal Read More »
Does your team have a genuine and acute understanding of your customers’ needs, wants and behaviors? If you’re uncertain, optimizing personas will help ensure the success of your entire marketing program. Without personas, your messaging may not resonate with your target audience, or you might miss your audience entirely, resulting in inefficient marketing efforts. Keep
Become One with Your Customer Read More »
