Does your team have a genuine and acute understanding of your customers’ needs, wants and behaviors? If you’re uncertain, optimizing personas will help ensure the success of your entire marketing program. Without personas, your messaging may not resonate with your target audience, or you might miss your audience entirely, resulting in inefficient marketing efforts. Keep […]
Become One with Your Customer Read More »
Legendary college football coach Bear Bryant always said to “expect the unexpected.” For Bear, this meant creating a plan but being ready to respond to whatever arose, and putting forth the best possible effort to take advantage of opportunities. Call it flexible preparation. Marketers are facing a similar playing field this new year. While 2022
Expect the Unexpected in 2023 Read More »
If you’re using Google Analytics to create better experiences for your customers or improve marketing decisions for better ROI, then you’re going to want to upgrade to the next generation of measurement. Google Analytics 4 is a new kind of property. It’s replacing Universal Analytics next year and has several advantages, including: New data privacy
Getting Started with the New Google Analytics Read More »
Situation With over 100 years of Aviation product design and testing experience, GE’s Test Services division has developed comprehensive and flexible testing processes and skills, including planning, design, instrumentation, test execution and beyond. However, revenue was declining, and it needed to rebuild a sales pipeline. A root cause included a lack of external awareness of
Signal Case Study: GE Aviation Test Services Digital Marketing Awareness Program Read More »
We often find that marketers are under such pressure to create and execute campaigns that they often don’t take a step back to clearly define and optimize their marketing strategy. Completing this fundamental step establishes a strong foundation for your entire program. Having this foundation allows you to build faster and more cohesive campaigns and
A Digital Marketing Framework for Executing More Effectively Read More »
Workplace 2021: 300% increase in remote work versus pre-COVID levels 47% of North American managers surveyed expect more full-time remote employees to remain so permanently 53% of employees say they want to work from home even after the pandemic Vaccinations are increasing, allowing the world to slowly begin opening up. Most companies have introduced
How Will You Meet Your Employee Experience (EX) Needs? Read More »
Overview of the change A new privacy feature was released on Monday 4/26/21 with the latest version of Apple’s mobile operating system, iOS 14.5. This includes a new feature called App Tracking Transparency, a significant step for user privacy, giving people more control over their mobile phone app data and how it’s used by companies,
How Apple’s New Software Update Impacts Advertising Read More »
Technology and training are having a great impact on sales enablement for businesses in 2021. New sales tools in AI and automation will also enable businesses to capture consumer information and engagement activity automatically, freeing salespeople to focus more on deeper customer research, culling insights from data and creating more meaningful interactions with their buyers.
Sales Enablement Through Technology and Process Read More »
The new norm in marketing includes a shift in team roles and delivery models, with an increased emphasis on jack-of-all-trades team members who can roll up their sleeves and get stuff done. We’re seeing more and more organizations who need to micro-target opting to find partners who can think like a CMO or CTO instead
Reimagining Your Marketing Team and Budget Read More »
People are suffering greatly during the pandemic, under many layers of pressure. The new norm is empathy and genuine concern over the issues facing people during this crisis. Consumers are now looking for companies to be a lifeline and to provide flexible, feeling interactions. In order to thrive now and after the pandemic, a
Empathy, Trust and the Customer Experience Read More »
