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Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company

Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing […]

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Improve Your Customer Experience with a Customer Journey Map

  A customer journey map (CJM) is an essential tool for improving your team’s understanding of the customer and enhancing the customer experience. Creating a comprehensive, customer-centric view helps everyone understand the customer’s needs, pain points and expectations at each stage of the customer journey. With this understanding, businesses can identify areas for improvement and

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Navigating the Decline of Referral Traffic from Social Media

If your site has seen a decrease in referral traffic from social media in last few quarters, you’re not alone. As the digital and social landscapes continually evolve, a significant change has reared its head this year: declining referral traffic from major social media platforms like Facebook and X (formerly Twitter). Meanwhile, LinkedIn remains consistent

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Embracing AI as a Core Component of Modern Business

Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and

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Signal Case Study: GE Aviation Test Services Digital Marketing Awareness Program

Situation With over 100 years of Aviation product design and testing experience, GE’s Test Services division has developed comprehensive and flexible testing processes and skills, including planning, design, instrumentation, test execution and beyond. However, revenue was declining, and it needed to rebuild a sales pipeline. A root cause included a lack of external awareness of

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