Author name: signal2023

Marketing Automation Is Only as Smart as Your Segmentation

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https://signalinc.com/wp-content/uploads/2025/10/Insights-automation-header.mp4 Most marketing teams invest in marketing automation for the promise of efficiency: the ability to do more with less, nurture leads at scale and bring order to the chaos of modern marketing. But without a clear segmentation strategy, even the most powerful platform (HubSpot, Marketo, Pardot, or others) can end up as an expensive […]

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AI’s Impact on B2B Brand Discoverability

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AI is rewriting the rules of B2B discoverability. Buyers aren’t scrolling through endless search results anymore. They’re asking AI tools for answers, leaning on predictive algorithms, and expecting curated experiences. The old playbook of “rank #1 on Google and the leads will follow” doesn’t cut it. The new challenge is simple: make sure your brand

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Reframing SEO: How Signal’s Approach Is Evolving

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SEO has changed. So have we. Here’s how Signal is evolving our strategy to meet a new era of discovery. The way people search for information is changing quickly and dramatically. At Signal, we’re responding with intentional updates to how we think about, plan, and execute SEO. These shifts aren’t about chasing trends—they’re about aligning

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Exploring the Potential of AI Chatbots in Marketing & Sales

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Today’s chatbots go far beyond simple website pop-ups. They’re embedded across experiences—welcoming visitors on landing pages, qualifying leads in real time, sharing content, and even scheduling demos—while speaking in your brand’s voice. While they’re not a substitute for human interaction, AI chatbots can help automate repetitive tasks, accelerate response times, and support marketing and sales

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Building a Video Marketing Strategy

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/wp-content/uploads/2024/09/video-marketing-strategy_hero.mp4Video is one of the most effective ways to educate and engage your customers across all digital channels. It’s become a primary tool for advertising and marketing communications and is an indispensable asset for businesses looking to position themselves as an industry leader. Proactively planning and implementing a well-defined video marketing strategy allows you to

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Meta Is Replacing Dynamic Creative With Flexible Ad Format

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  More Dynamic Than Ever: Meta’s New Flexible Ads As a digital agency, we’ve seen the evolution of dynamic creative ads from Google in 2011 to Meta’s adoption in 2015. These ads revolutionized online advertising by allowing a set of variables in imagery and copy to automatically change based on user behavior, offering a substantial

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Digital Marketing Trends: Mid-Year Check-In

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In the ever-evolving digital marketing landscape, staying informed about platform changes is crucial to ensure your strategy remains effective and competitive. Continuously adapting to new trends and advancements can help you better connect with your target audience and develop your short and long-term digital strategies. User-Generated Content (UGC): A digital staple Whether it be incorporating

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