Social Media Marketing

Paid social

Audience targeting: Segment personas and use unique targeting tools available on LinkedIn, Facebook/Instagram, and Twitter Budgeting: Define objectives and tactics to help determine estimated audience sizes and budgets needed to obtain desired goals on time Strategy: Create a full-funnel strategy for each platform, including recommended account structure, campaign setup details, recommended ad formats and high-level […]

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Organic social

We produce social media content tailored to your digital strategy and editorial calendar. Steps include: Brand strategy Content strategy and development Define and align business goals and objectives with social media goals and metrics Define primary and ancillary audiences Review existing social presence for audience size, post frequency, types of content, hashtag usage Evaluate key

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