AI

Exploring the Potential of AI Chatbots in Marketing & Sales

Today’s chatbots go far beyond simple website pop-ups. They’re embedded across experiences—welcoming visitors on landing pages, qualifying leads in real time, sharing content, and even scheduling demos—while speaking in your brand’s voice. While they’re not a substitute for human interaction, AI chatbots can help automate repetitive tasks, accelerate response times, and support marketing and sales […]

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Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company

Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing

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Embracing AI as a Core Component of Modern Business

Not long ago, artificial intelligence (AI) was viewed as an intriguing field with specialized applications, often being a futuristic abstraction. That’s not so anymore, thanks in large part to ChatGPT, which led the way in bringing the tangible reality of AI into mainstream attention. Now AI has become a ubiquitous buzzword in the marketing and

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